Golf Course Marketing
Unless you have been sleeping under a mossy rock for the last 5 years, the way business has been traditionally done across all industries - GOLF included has changed DRAMATICALLY.
Golf courses across North America are struggling, revenue is down and even closures are happening.
It may seem grim but it is more of an effect of 'build it and they will come' mentality vs.
you better excel at enticing, educating, enduring customers.
I have over 24 years of working in the golf industry from everything from the back shop, maintenance to marketing and sales.
My partners have over 11 years of technology sales and marketing.
So we know a little about what we are speaking of.
This year alone we have done over 160+ audits of golf courses, both private and public across North America.
Listening to their pains and desires.
So I speak with authority here, when I say we have our hands on the pulse of what is going on in the golf business.
You want proof! You can't handle the proof (sorry for the bad movie pun).
Check out these audit results from courses.
Out of 171 courses - only one (1) has made at least 100% of their money back from their marketing efforts.
Also, 96% of the golf courses audited have a customer database of less than 2000 people.
The average marketing spend is less than $30,000.
Over 98% would love to know how to integrate the internet and its power into their marketing, but have no idea how to do it (and we don't mean creating a website).
All that proof firmly tells us the lack of traffic, be it from traditional marketing sources to the new online resources is a huge hurdle these golf facilities face.
They are so used to putting together a radio ad, TV ad, a magazine ad, or a website.
These are all good in a sense, but they are stagnate brochures.
Once you have done them you are done.
It is hard to change.
Implementing these old techniques with new mediums to get your message and story out there, is where the business of golf is heading.
Now these are traffic sources that every golf course needs to understand and implement.
Golf courses across North America are struggling, revenue is down and even closures are happening.
It may seem grim but it is more of an effect of 'build it and they will come' mentality vs.
you better excel at enticing, educating, enduring customers.
I have over 24 years of working in the golf industry from everything from the back shop, maintenance to marketing and sales.
My partners have over 11 years of technology sales and marketing.
So we know a little about what we are speaking of.
This year alone we have done over 160+ audits of golf courses, both private and public across North America.
Listening to their pains and desires.
So I speak with authority here, when I say we have our hands on the pulse of what is going on in the golf business.
You want proof! You can't handle the proof (sorry for the bad movie pun).
Check out these audit results from courses.
Out of 171 courses - only one (1) has made at least 100% of their money back from their marketing efforts.
Also, 96% of the golf courses audited have a customer database of less than 2000 people.
The average marketing spend is less than $30,000.
Over 98% would love to know how to integrate the internet and its power into their marketing, but have no idea how to do it (and we don't mean creating a website).
All that proof firmly tells us the lack of traffic, be it from traditional marketing sources to the new online resources is a huge hurdle these golf facilities face.
They are so used to putting together a radio ad, TV ad, a magazine ad, or a website.
These are all good in a sense, but they are stagnate brochures.
Once you have done them you are done.
It is hard to change.
Implementing these old techniques with new mediums to get your message and story out there, is where the business of golf is heading.
Now these are traffic sources that every golf course needs to understand and implement.
Source...