With No Backlinks, You End Up With No Traffic
Backlinks are the life's blood of any SEO strategy, and without them your SEO efforts are doomed to failure. I know that sounds harsh, but it's true and here are some reasons why:
1. The measure of your backlinks is the best measure search engines (particularly Google) have about the relevance and value of your web site for any given topic.
2. Backlinks are measurable by search engine algorithms
3. Backlinks are a more difficult metric to manipulate compared to 'on page' factors
4. Do your own research in your niche - the sites with more backlinks simply rank better!
The conventional wisdom is that creating masses of backlinks to your site too fast can hurt your rankings. I'm not sure I believe that- at least for domains with some age on them (6 months or more). It is possible to get your web site 'sandboxed' by building links to a new domain all at once, particularly if those links are all from low pagerank sites. But if you are thinking about your 'money' web site, and it has been live for some time, use some common sense when thinking about links:
1. If building lots of low-value backlinks fast hurts rankings, wouldn't your competitors be doing that - to you?
2. Certain sites and pages get popular seemingly overnight - a celebrity makes a social gaffe, or a disaster happens - does not that make their links shoot up quickly? Are they penalized?
You should really start thinking about the quality of your links, not the quantity. A dozen hand-placed links, like relevant comments on high-Pagerank blogs will do you more good than a thousand automated comments on Pagerank Zero WordPress blogs.
One good strategy is to set up Google alerts on your topics - when you find blog posts that are relevant to your site, jump out there and post a relevant comment - do it quickly, as many bloggers only approve comments to new posts- and ignore comments made to older posts. Make sure your comment is thoughtful, and related to the content posted. Use a keyword or two from the author's post text - the author will appreciate it and be more inclined to approve your comment, even if it does have a self-serving link contained in the comment.
The best links are the ones you get voluntarily - someone thought enough about your good content to link to it - that is the best kind of link you can get. Those kind of links don't look like spam, and generally they will come from blogs or webs sites with some decent authority.
1. The measure of your backlinks is the best measure search engines (particularly Google) have about the relevance and value of your web site for any given topic.
2. Backlinks are measurable by search engine algorithms
3. Backlinks are a more difficult metric to manipulate compared to 'on page' factors
4. Do your own research in your niche - the sites with more backlinks simply rank better!
The conventional wisdom is that creating masses of backlinks to your site too fast can hurt your rankings. I'm not sure I believe that- at least for domains with some age on them (6 months or more). It is possible to get your web site 'sandboxed' by building links to a new domain all at once, particularly if those links are all from low pagerank sites. But if you are thinking about your 'money' web site, and it has been live for some time, use some common sense when thinking about links:
1. If building lots of low-value backlinks fast hurts rankings, wouldn't your competitors be doing that - to you?
2. Certain sites and pages get popular seemingly overnight - a celebrity makes a social gaffe, or a disaster happens - does not that make their links shoot up quickly? Are they penalized?
You should really start thinking about the quality of your links, not the quantity. A dozen hand-placed links, like relevant comments on high-Pagerank blogs will do you more good than a thousand automated comments on Pagerank Zero WordPress blogs.
One good strategy is to set up Google alerts on your topics - when you find blog posts that are relevant to your site, jump out there and post a relevant comment - do it quickly, as many bloggers only approve comments to new posts- and ignore comments made to older posts. Make sure your comment is thoughtful, and related to the content posted. Use a keyword or two from the author's post text - the author will appreciate it and be more inclined to approve your comment, even if it does have a self-serving link contained in the comment.
The best links are the ones you get voluntarily - someone thought enough about your good content to link to it - that is the best kind of link you can get. Those kind of links don't look like spam, and generally they will come from blogs or webs sites with some decent authority.
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