Business Plan Tutorial
- 1). Provide an overview of the business. Key elements to include in this section are the name of the business, description of the product or services offered, your place within the relevant industry and evidence of how your products or services are innovative or put you ahead of the competition.
- 2). Identify the key market demographics your company intends to reach. This section should include a description of those demographics broken down by age, sex, education and/or any other categories. Show how your product or service targets the interests of these customers. Include statistical data like spending habits of your target customers and growth potential of this customer base.
- 3). Create a marketing plan. The marketing section should be as detailed as you can make it and should reveal to the business plan reader how you intend to provide a superior product or a special service to your customers. Make sure this section includes a detailed description of how you will be reaching your customers.
- 4). Include information about your financial plan with a section that includes a full summary of the current economic position of your company. Other elements to include in this section are your cash flow statement and a balance sheet showing your assets and liabilities.
- 5). List some information about your physical holdings.You should include this section if your business requires factories, warehouses, franchises or kiosks in different locations. Let the reader understand how these physical structures integrate into your overall plan.
- 6). Describe your existing or planned management hierarchy. Use this section to fully set forth the details of your organizational structure. You may also use this section to delineate your overriding philosophy of business.
- 7). Describe kind of external assistance you will be using. This could mean everything from investors to mentors to legal advice. The business plan should also include information about your advertising and marketing plans, and the type of accounting you will need.
- 8). End your business plan with a summary of your plans for growth. Provide economic data that support your ideas for business growth and expansion.
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