If you're a business owner interested in social media marketing, YouTube is probably just one venue you've considered adding to your marketing plan.
As nice as getting traffic from these videos will be, you still may be uncomfortable with the idea of sharing your videos with the world.
While it's good to proceed with caution, YouTube is a relatively easy and inexpensive marketing tool to employ.
So, what's your real excuse? 1.
You don't know who will watch your video.
Perhaps, the biggest con to making your own YouTube video is that you don't actually know who will end up watching it.
It gives internet users, even those who don't bother to register for a free YouTube account, the ability to watch videos on their website.
Yes, the good news is that your video may be viewed by thousands of people.
Even if they're not in your target market, this is still a good thing for businesses.
Don't be afraid of mass exposure.
2.
You may be camera shy.
If you're afraid of the camera, then you probably don't want to open up a video blog.
You can easily ask a friend or relative to assist you, however, by "acting" in your video.
If you can't find somebody to act, you can also easily create a video slideshow with Windows Movie Maker or other video software programs.
Your video doesn't even have to have a recognizable face.
3.
If the video sucks, it will be there for the world.
If a video is rated poorly or made fun of, it's really not a big deal.
You can easily go back to the drawing board.
YouTube allows video submitters to pull their videos from the site, should they change their mind about having a particular video posted online.
4.
You're afraid of internet psychos.
If you plan on doing a video blog, you should be careful of the information you reveal online.
But that doesn't mean you shouldn't make any videos at all.
Keep internet safety in mind, and don't divulge too much personal information.
5.
You're not so tech-savvy.
As you likely already know, you need to have a few items to be able to upload videos to the YouTube website.
If you are planning on making videos just for YouTube, you will need to have a video recording device.
The good news is that there are a number of devices that can be used, including camcorders, cell phones, and web cams.
You can also use movie editing software that usually comes installed on your computer to create slideshows, complete with sound.
In fact, you can find many tutorials itself that can help you with your video making process.
Using and working with YouTube is easy, once you're familiar with the website.
There are many ways you can increase your business's online exposure using YouTube.
Don't be afraid to start using YouTube to market your business - take a minute, and at least register to get a free account.
You'll be able to explore what other businesses are doing and gather ideas for your own social media marketing plan.
You'll also be able to see what types of videos work and interact with video creators.
It has so many niches that there is a place for any business.
With the kind of traffic they attract, how can you afford not to take advantage of their free services?