Avoid the Big Mistakes When Advertising On Line
In 1962, the Time Magazine referred to David Mackenzie Ogilvy, an advertising executive, as the most sought after wizard in that time's advertising industry. Ogilvy says, "Advertising is a business of words." These words can still be applied to the world of advertising decades after. While you can show images and videos, you still need to know how to use the words properly in advertising. Below are some tips to help you avoid the big mistakes when advertising on line.
What Are You Selling?
Before you can identify the techniques that you should be using, you first need to have a clear idea what you are offering. There are three types of advertisers on line. Some offer tangible things such as shoes and mobile phones. Others advertise virtual products and services. You may not receive these on your doorstep what's being advertised but you know for a fact that you may benefit from them. You can count information and experience in. Third, there are some individuals who advertise access. The way Google helps internet users is a perfect example of this.
Choose the Perfect Words to Describe Them
Professor at the Wharton School of the University of Pennsylvania Eric Clemons claims that there is no problem with the medium. Advertisers need to focus on the message. Only the right words can convey the right message. The problem why most consumers do not trust advertisements today is that they have believed some of them before, availed what's advertised, and ended up disappointed because they did not get what the advertisement says.
Research and analysis are required for advertisers. You do not only need to understand what you need to advertise. You also need to look at how competitors are advertising on line as well as how and what consumers are looking for. By looking at the competitors, you can get an idea how you could market what you need to market. Does the competitor offer something comfortable and aesthetically pleasing piece of clothing? You can say in the advertisement that the one you have is the same - comfortable and aesthetically pleasing - but not as expensive as the ones offered by your rival. Make sure that you choose the words that make the consumers want what's advertised but be sure to not sound as too good to be true. The consumers are more skeptical than ever.
Choose the Right Advertising Networks
While Ogilvy is right that advertising is a business of words, on line advertising now also requires advertisers to choose the right networks. Back in 1960s, it is easy to know who reads these magazines and who watches these TV programs. The Internet now has billions of websites and you have to choose the websites that are usually visited by your target consumers before you pay for a banner space.
After you have improved the way you use words when advertising on line (and even followed other trusted techniques) and all of these still fail, it could mean two things. First, some of your target consumers may not trust advertising that they simply do not want to view advertising. Second, your target audience believes they know what they want that they no longer need advertising.
What Are You Selling?
Before you can identify the techniques that you should be using, you first need to have a clear idea what you are offering. There are three types of advertisers on line. Some offer tangible things such as shoes and mobile phones. Others advertise virtual products and services. You may not receive these on your doorstep what's being advertised but you know for a fact that you may benefit from them. You can count information and experience in. Third, there are some individuals who advertise access. The way Google helps internet users is a perfect example of this.
Choose the Perfect Words to Describe Them
Professor at the Wharton School of the University of Pennsylvania Eric Clemons claims that there is no problem with the medium. Advertisers need to focus on the message. Only the right words can convey the right message. The problem why most consumers do not trust advertisements today is that they have believed some of them before, availed what's advertised, and ended up disappointed because they did not get what the advertisement says.
Research and analysis are required for advertisers. You do not only need to understand what you need to advertise. You also need to look at how competitors are advertising on line as well as how and what consumers are looking for. By looking at the competitors, you can get an idea how you could market what you need to market. Does the competitor offer something comfortable and aesthetically pleasing piece of clothing? You can say in the advertisement that the one you have is the same - comfortable and aesthetically pleasing - but not as expensive as the ones offered by your rival. Make sure that you choose the words that make the consumers want what's advertised but be sure to not sound as too good to be true. The consumers are more skeptical than ever.
Choose the Right Advertising Networks
While Ogilvy is right that advertising is a business of words, on line advertising now also requires advertisers to choose the right networks. Back in 1960s, it is easy to know who reads these magazines and who watches these TV programs. The Internet now has billions of websites and you have to choose the websites that are usually visited by your target consumers before you pay for a banner space.
After you have improved the way you use words when advertising on line (and even followed other trusted techniques) and all of these still fail, it could mean two things. First, some of your target consumers may not trust advertising that they simply do not want to view advertising. Second, your target audience believes they know what they want that they no longer need advertising.
Source...