It's More Than The Environment! INCREASED REVENUE oClient base Clients and prospective customers prefer to do business with companies with common values.
Client retention will increase while the base of new clients will expand.
Public and private sector purchasing practices will increasingly consider a company's environmental policies in the selection process.
oReputation and public image Employees, executives, business partners, clients, shareholders, family and friends want to align with an environmentally responsible business oIndustry trends & competition Being aware of industry trends is smart business.
The marketplace rewards best practices, separating leaders from laggards.
Competitors are aware of marketplace trends and will implement sustainability measures if they haven't already done so.
REDUCED OPERATING COST oEnergy costs Reduced energy use and cost results from green business operation.
Lowering peak energy demand results in outsized energy cost reductions.
oWater costs Ensuring adequate freshwater supplies will become increasingly difficult over the coming decades.
Water conservation strategies can reduce water use by 50% or more.
oCleaning and maintenance costs Carefully selected, green building materials and products require less maintenance or reduce the need for cleaning.
Smart landscaping with native plants typically requires significantly less maintenance than conventional turf and shrubbery.
oWaste reduction Offices and entire buildings can be designed to reduce waste generation and incorporate facilities for recycling waste.
Coffee break and lunch areas can use reusable dishes and utensils.
oEmployee recruiting Recruiting quality employees is a challenge.
Workspace quality including such features as daylighting, views to the outdoors and indoor air quality can have a significant impact.
Prospective employees are attracted to employers who are concerned about employee health and are committed to sustainable business practices.
oEmployee turnover Not only does a healthy, comfortable office environment and a commitment to sustainability attract quality workers butgreen employers experience lower employee turnover.
How long does it take and how much does it cost to replace a productive employee? PRODUCTIVITY oHealth Since Americans spend approximately 85% of their time indoors, indoor environmental quality is extremely important.
Green buildings and green offices are healthier workplaces which help keep workers healthy.
Reduced absenteeism contributes to productivity.
oRecovery from illness Indoor environmental quality, outdoor views and connections to nature have been shown to promote healing while reducing the spread of illness through airborne viruses and bacteria.
oComfort A well-insulated building reduces energy consumption but also increases comfort.
Eliminating drafts, minimizing temperature variations, and controlling noise also improve occupant comfort.
Increased comfort also contributes to productivity.
oLearning Studies show a distinct, positive correlation between learning rates and daylighting, comfort, noise control and outdoor views.
THE COMMUNITY oMunicipal services Green businesses use less water and produce less wastewater.
In many U.
S.
communities, increased capacity is simply not available.
When it is available, reducing sewage volume reduces the use of energy and chemicals in sewage treatment plants.
oAutomobile use and traffic congestion Green business operations consider how the office is integrated into the community and public transportation.
Reducing dependence on automobiles has high priority.
Locating near public transportation and providing facilities and incentives to encourage commuting by walking, biking and public transportation help reduce automobile use and traffic congestion.
And reduced traffic congestion improves quality of life, increases productivity and reduces greenhouse gas emissions.
oA sense of community Employee mobility and 20th century suburban development trends contribute to a loss of community.
Green community development help reverse these trends, creating neighborhoods in which residents interact with their neighbors.
Safety and security within these neighborhoods improves while automobile dependency decreases.
THE ENVIRONMENT oGlobal warming Everything we do to reduce greenhouse gas emissions has global benefits.
Green businesses consume less energy and generate less carbon dioxide, require less transportation energy for occupants and visitors and avoid release of other greenhouse gases.
Green businesses tread lightly on the environment.
oOzone depletion Green buildings minimize release of ozone-depleting substances by using environment friendly materials.
oDistance, Transportation and Energy Shipping materials and products great distances uses more energy with corresponding environmental impacts.
Green business operations strive to use local materials.
oLocal and regional air quality Reducing energy use in offices and buildings and in transporting occupants and visitors to and from these offices help improve local and regional air quality.
oEnvironmental Awareness Green business operations make a clear and obvious statement about environmental stewardship.
They set an example to employees and visitors, each of whom may become a strong advocate, affecting community attitudes and practices, in business and at home.
Children raised in a green home will view the world with a green perspective.
SOCIETY AND COMMUNITY oSupport of local, sustainable business Use of local supplies and materials and local agriculture invests in local companies which support the local community and encourages further investment.
Stan Gassman, BSC Sustainability Services Copyright 2008