Social networking is a term that does not need much explanation these days.
However, for those who are not aware of what it is all about, social networking can be defined as a social organization comprising a number of individuals, connected with each other by kinship, knowledge, friendship, financial exchange, and even dislike or hatred against someone or something.
Social networking divides a large group of individuals into smaller groups.
Though networking it is also possible in places of work and academic institutions, such as high schools, colleges, and universities, it is perhaps most popular online.
The only reason for this massive popularity of online networking can be traced to a whole lot of individuals, especially youngsters, who prefer to remain hooked to the Internet to find new peer groups and keep contact with their old friends.
Internet, through its social networking sites, such as Facebook or Orkut, helps people keep contact with each other as well as establish newer contacts with people.
Social networking boasts of a whole lot of advantages.
Apart from its evident advantage of guaranteeing a number of friends and helping you expand your social circle, it also ensures diversity, as people from all over the world can remain connected by means of these online sites.
Thus, an Indian can very easily make friendship or remain connected to a resident of the United States.
Not only does it allow making friends from different parts of the world, but it also educates oneself, as a friend from a different country, religion, and culture unconsciously educates an individual of a very different civilization.
Apart from the education process, social networking sites also help one to remain connected with a group of people having similar or shared likes and dislikes.
Such interaction also intensifies the educational process, as users of these sites can gather more knowledge about their particular field of interest from other members and veterans of the group.
Social networking sites also work well for business collaborations and networking as personal acquaintances, and having many people connected with you can play a significant role in business activities and help one use the same for marketing and advertising campaigns for producing great results.
Thus, it is clear that social networking sites are of immense importance, and you can use them for a wide range of purposes.