There's amazing pre-selling power in your Twittering.
This concept is called the SPARKS Theory.
Mark Joyner said my SPARKS Theory can quadruple your business.
It doesn't exclusively revolve around tweets.
It's about certain sentences in your email marketing, but it works well for tweets.

The SPARKS Theory is based on that whole analogy of a forest fire being started with a single, tiny spark on dry wood.
Then suddenly there's a big forest fire.
This is very symptomatic of marketing, and even real life as well.
What turns someone from a friend to a lover is also a spark.

What turns a prospect into a buyer and a buyer into an evangelist is certain words, phrases and sentences that are of benefit to them and change their world, outlook or marketing in some way.
That creates in them a spark that will hopefully catch on.
It's like pre-selling in 140 characters.
It moves them right up.
If they read an article from you that you post on your tweet, and you write the tweet in a certain way so they can't help but click through, they click through, read and say, "Hey, I like your stuff!" you've just gained yourself a fan.

The beauty about Twitter is you can send out a tweet every minute, and every single tweet has the capacity ignite a spark in a prospect.

That's why I get so many fans, because I make sure that every tweet I send out is tested to give a spark to a prospect, to give something valuable to them.
That prospect will actually respond to you in turn.
When you amplify that to 50 to 60 tweets a day, you definitely create iron-clad customer bonding.