Booklet Tips - How You Spell Success
How many tips booklets have you sold? Maybe that question matters to you and maybe it doesn't at all.
It depends on how you are choosing to use that booklet and how you define success.
While "how many booklets sold" is often one of the first questions people askanyone involved with writing a tips booklet, the answer may surprise you, for a variety of reasons.
Some people write their booklet solely as a lead-generator for their other products or services.
It has always been their intention to give away the booklet, always and forever.
They would rather give thousands and thousands of booklets away, in hard copy and/or as downloads.
They want people to know about their larger coaching or consulting service or their massive system they created and sell or their product that requires a substantial and ongoing investment.
Thebooklet author may want to build a mailing list and do so by giving the booklet as a bonus as a way to capture names and email addresses.
The author sees a printed or a downloadable tips booklet as an excellent way to do all of that.
Quite a few booklet authors have chosen that approach as their reason for ever creating their booklet in the first place, in fact.
And it works.
That's not to say there haven't been dramatic and impressive sales results of booklets and their contents both as printed booklets and in licenses of content and downloads.
Hundreds of thousands and even millions of booklets have been sold and licensed in all kinds of price ranges, worldwide, on many different topics, sold in many different ways.
While one person did a foreign language license deal of just a few hundred dollars for multiple years, another booklet author licensed a few hundred copies for a 5-digit price tag.
Someone else has only ever licensed over a million copies of their booklet, never printing a copy themselves.
Yet other booklet authors have sold hundreds of thousands of copies they did print and shipped.
Keep in mind that each sale also served to market their business at the same time.
The booklet authors were merely paid for their marketing tools since their name was attached to all those copies they sold, whether licensed or printed.
Pretty good deal, don't you think? You may be someone who defines success quite simply by having a completedbooklet, professionally designed by a graphic designer without ever printing a copy at all.
It is a PDF that you may or may not ever send to anyone else.
The entry on your to-do list can be scratched off because it's now done.
For you that is success, a personal accomplishment that matters to you.
ACTION - Realize there is no right answer when it comes to defining success.
The only answer is the one that matters to you.
Other people in your personal or professional life are likely to have a different definition than yours.
They may not understand or even respect yours.
That is them not you.
Once you determine what your definition is for success, it will be much easier to achieve it, on your terms.
Turn Your Tips Into Products, Your Tips Products Into Moneymakers TM" © 2014 Paulette Ensign
It depends on how you are choosing to use that booklet and how you define success.
While "how many booklets sold" is often one of the first questions people askanyone involved with writing a tips booklet, the answer may surprise you, for a variety of reasons.
Some people write their booklet solely as a lead-generator for their other products or services.
It has always been their intention to give away the booklet, always and forever.
They would rather give thousands and thousands of booklets away, in hard copy and/or as downloads.
They want people to know about their larger coaching or consulting service or their massive system they created and sell or their product that requires a substantial and ongoing investment.
Thebooklet author may want to build a mailing list and do so by giving the booklet as a bonus as a way to capture names and email addresses.
The author sees a printed or a downloadable tips booklet as an excellent way to do all of that.
Quite a few booklet authors have chosen that approach as their reason for ever creating their booklet in the first place, in fact.
And it works.
That's not to say there haven't been dramatic and impressive sales results of booklets and their contents both as printed booklets and in licenses of content and downloads.
Hundreds of thousands and even millions of booklets have been sold and licensed in all kinds of price ranges, worldwide, on many different topics, sold in many different ways.
While one person did a foreign language license deal of just a few hundred dollars for multiple years, another booklet author licensed a few hundred copies for a 5-digit price tag.
Someone else has only ever licensed over a million copies of their booklet, never printing a copy themselves.
Yet other booklet authors have sold hundreds of thousands of copies they did print and shipped.
Keep in mind that each sale also served to market their business at the same time.
The booklet authors were merely paid for their marketing tools since their name was attached to all those copies they sold, whether licensed or printed.
Pretty good deal, don't you think? You may be someone who defines success quite simply by having a completedbooklet, professionally designed by a graphic designer without ever printing a copy at all.
It is a PDF that you may or may not ever send to anyone else.
The entry on your to-do list can be scratched off because it's now done.
For you that is success, a personal accomplishment that matters to you.
ACTION - Realize there is no right answer when it comes to defining success.
The only answer is the one that matters to you.
Other people in your personal or professional life are likely to have a different definition than yours.
They may not understand or even respect yours.
That is them not you.
Once you determine what your definition is for success, it will be much easier to achieve it, on your terms.
Turn Your Tips Into Products, Your Tips Products Into Moneymakers TM" © 2014 Paulette Ensign
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