When building your MLM business, you will have to pay the numbers game; present your opportunity to as many qualified prospects as possible, and find out if they have needs that your products or business opportunity can fulfil.
Coming into contact with as many qualified leads as possible is always a problem for many individuals:

1. Your family/friends are always limited in numbers, and may not be qualified
2. How duplicable is your online lead generation process for your team members?
3. If you're buying Network Marketing Leads, just how qualified are they?

Facebook for your MLM Business Facebook is one of the most trafficked websites on the internet, and it has hundreds of millions of users.
If used correctly, Facebook can be a never-ending source of qualified prospects for any MLM business owner.
Your MLM business stands to benefit from Facebook:

1. You can quickly and easily spin a profitable social web.
   
2. You can turn a cold market into warm prospects and leads and sponsor as many as 1 to 3 reps a week, with a limited amount of time put in every day.
   
3. You can have your Network Marketing team duplicate and achieve the same results you are having.
   
4. You can drive traffic to your blog (not your MLM company websites)

As much as there is so much potential in using Facebook for your MLM business, many MLM home business owners are doing it all wrong.
Facebook for your MLM business: The Wrong Way To Do It The first thing most people will think about when they hear the term, "marketing a network marketing business using Facebook", is SPAM! After all, a lot of network marketers using Facebook to build their Network Marketing businesses are doing nothing more than spamming.
Have you ever received a friend request from someone, and upon accepting it, you're immediately introduced to a home business opportunity or products you have absolutely no need for? The worst is when these marketers write on your Facebook wall, thanking you for accepting their friend request, and offer you a gift, by putting a link for you to go to their business opportunity or products.
The sad part is that you haven't even had a chance to know who this person is.
Network Marketing Business Success On Facebook Awaits You On Facebook, it's important to always keep in mind that you are on a social networking platform.
Have a compelling profile first and foremost.
When you make friends with people from your target market, they will most likely look at your profile before they accept your friend request.
The content on your profile indicates your online agenda, so craft your Facebook profile accordingly.
You can find these people in groups on Facebook that are within your target audience.
Friend them and focus on finding out as much as you can about them.
Connect and make friends with people from these groups on a daily basis.
Don't focus on making a sale; instead, focus on discovering if there is a sale to be made.
The more people you connect with, the more your social network grows and the more the potential for your Home business to grow.
The key to effectively using Facebook for your MLM business starts with your focus on connecting with people daily.
Find out what you have in common with them, and find out more about them:

1. Use FORM to find out about their Family, their Occupation/Profession/Passion, what they do for Recreation/Entertainment/Fun, and their Motivation.
   
2. Show them that you are interested in getting to know them
3. Should they ask you something, provide them with an answer full of value.
   
4. Find out how the economy has affected their present situation.
   

Only when you have uncovered a need, can you start mentioning your products/business opportunity.
At this stage, you let 3rd party tools do the closing for you, for example, a DVD.