So I've been talking about continuity in list building, continuity and traffic, the importance of continuity from your traffic to the webpage that someone sees when they come from that traffic, to be opt in the event, were the sales of that.
There has to be continuity between the traffic, the webpage, the for-sale products, and even the e-mail campaign.
This one thing in list building that I have really been a fan of from the very beginning, however, I haven't written about it much lately, is of course this idea of continuity, but it goes a little bit deeper.
One of the things that I believe is extremely important is that there is a continuity in the writing style between the initial visitor entry point, and the e-mail campaigns, and even the sales pages.
One of the things I have learned is that if I personally write my own e-mails, my click through rate can be as much is five to 10 times higher than if I have someone else write my e-mail for me.
Another thing that I have learned is that when I personally write my own sales page my sales rate is as much is five to 10 times higher than if I use someone else's sales page.
Now this indicates to me that there is some level of continuity that is extremely important in list building.
Now I have not tested the idea of continuity between articles.
However, I would assume that if there has to be a continuity between the e-mail campaign and the sales page or between me and the visitor as expressed in e-mail campaign or the sales page.
I would assume that if I set up my foundation with article marketing, by writing my own articles, but continuity will be stronger, in my long-term monetization of my list will be stronger.