The digital space has somehow become clustered with so many social media platforms and digital channels. Tech gadgets are inclining to a phase where they won't be a luxury but a necessity. Children are known to be tech-savvy; they want the latest gadgets in the market as soon as they are out in the market. But parents are also following the path, parents are also catching up to this trend. As per the current scenario and statistics, more and more parents are looking for a comprehensive school to parent communication app. A number of schools and educational institutions across the city claim that most of the parents are turning to WhatsApp in regards to two way communication channel between parents and teachers. Almost every parent is now very most concerned to keep a track of their child's progress on a regular basis. They are eager to keep a track about notes and assignments as well as comparison of the progress with other parents. Interaction with teachers on a regular basis can help the parents gauge & discuss issues to be raised with the child and the school management alike. ParentsConcern Consultants have come up with a comprehensive school to parent communication app that can answer all the dilemmas in a parent's mind in regards to their child's academics.

Recent studies show that parents no longer want to be dependent on the monthly PTA (Parent Teachers Association) meetings and annual open-house and results sessions. With the society going the techy way, they prefer have the details and developments on their mobile phones. This helps them keep all the information literally on their fingertips. These apps can make the process of interaction with teachers on a daily basis possible and way more hassle free. Especially in the case of families where both the father and mother are working, an integrated school to parent communication app can prove to be a boon. This can also cater to the cause of Parent Teacher interaction platform where teachers can give the parents helpful insights and regular updates on their child's performance.

In other cases, parents can also share assignment /project details and notes with parents of other kids from the same class. This school to parent communication app makes it easy to check daily notes and homework with other parents and helps in obtaining and sharing notes when a child falls ill and misses school. Launching for the first time in India, "itsmychild"„ - a detailed integrated application; a product from ParentsConcern Consultants is designed to bring your child closer to you than ever before. Available on subscription from participating schools, it provides a single dashboard for academics, personal safety, social behavior, health records, career needs & comprehensive analytics.