Being Productive On Facebook, Twitter And LinkedIn
One of the many pitfalls organizations face when engaging in social media is failing to lay out a plan that makes them both effective and efficient.
To be effective, your primary goal should be to send out timely, valuable information that connects with your target audience.
To be efficient, you must determine how much time and personnel to invest.
The value you bring to the social media table is sharing your expertise and supporting others with your knowledge.
Organizations that send out only promotions and sales notices will soon find that people are not connecting with them.
How do you feel when you are being bombarded with sales information before you have developed a relationship with another person? People must know you and trust you before they will buy from you or your organization.
That's how it works in real life, and that's how it works with social media.
The five critical steps in building your social networking presence are: 1.
Decide how often you will post updates.
You can post three times a day, once a day or twice a week.
The key is to be consistent.
2.
Offer expertise.
Always provide something, like insider tips and expert advice, that your target market will value or see as worthwhile.
3.
Monitor comments and responses to your posts.
Be responsive and timely.
4.
Manage your online reputation.
Watch what others are saying about your organization, good and bad.
5.
Follow hot topics in your industry.
Can you identify a problem that your organization can solve, a new product opportunity or a service that you can offer? When posting updates, provide links to your organization's blog or articles on your website.
That adds to your expert status while directing your audience to your website.
Social media is a fantastic marketing tool for any organization to build its brand and its credibility.
It also allows you access to conversations you normally would not be privy to.
Seize those opportunities to monitor or engage your customers and prospective buyers.
With a well-planned strategy and processes in place, the time spent will give you a great return on your investment.
To be effective, your primary goal should be to send out timely, valuable information that connects with your target audience.
To be efficient, you must determine how much time and personnel to invest.
The value you bring to the social media table is sharing your expertise and supporting others with your knowledge.
Organizations that send out only promotions and sales notices will soon find that people are not connecting with them.
How do you feel when you are being bombarded with sales information before you have developed a relationship with another person? People must know you and trust you before they will buy from you or your organization.
That's how it works in real life, and that's how it works with social media.
The five critical steps in building your social networking presence are: 1.
Decide how often you will post updates.
You can post three times a day, once a day or twice a week.
The key is to be consistent.
2.
Offer expertise.
Always provide something, like insider tips and expert advice, that your target market will value or see as worthwhile.
3.
Monitor comments and responses to your posts.
Be responsive and timely.
4.
Manage your online reputation.
Watch what others are saying about your organization, good and bad.
5.
Follow hot topics in your industry.
Can you identify a problem that your organization can solve, a new product opportunity or a service that you can offer? When posting updates, provide links to your organization's blog or articles on your website.
That adds to your expert status while directing your audience to your website.
Social media is a fantastic marketing tool for any organization to build its brand and its credibility.
It also allows you access to conversations you normally would not be privy to.
Seize those opportunities to monitor or engage your customers and prospective buyers.
With a well-planned strategy and processes in place, the time spent will give you a great return on your investment.
Source...