An area of marketing that one should definitely use to get free traffic to a site is Google Image.
If you have pictures or graphics on your website, you'll want to optimise them to get free traffic in this way.
 Actually adding extra graphics and making sure they're optimised for Google Image can be very helpful as well.
 The title you give your picture or image is important also as Google uses this to assist the searcher.
 For example if you have a website associated with cats, you may want to consider keywords that will entice the searcher best.
 In the example highlighted below, the keywords are 'cat products' and this is what will feature your page on Image searches.
When your picture is clicked on, your site automatically opens with the picture so searchers can see this.
 Once you click on the picture, click on 'remove frame' from the top right hand side of the page.
 You will see that it changes now from a Google Image to the actual website.
Now to optimise your images, you may need to know a bit about HTML or enlist the help of someone who does.
 Using the HTML image tag, img and the attribute src=, which is the path to the actual graphic; ensure you optimise your keywords here, in this case it is 'cat products'.
 It is also useful to include this in the title when you are writing the HTML code as this is what you want people to search on.
 Within the same piece of HTML code there is the dimensions of your picture and also a piece of code after this.
  This code looks like this 'alt='; it is very important that your keywords are also included here and again in this example it is 'cat products'.
 What this means is that for any reason the graphic can't display e.
g.
some people may browse with the images off, then instead of the graphic, this text appears and at least lets people know what type of image was there.
 It's basically there to give relevance to what your images are for people who have images turned off.
 This HTML 'alt=' is also very important for giving more relevance to Google which helps you get found on the searches you want to be found on.
 This website the picture above was taken from will appear when people search for 'cat products', so don't stuff the 'alt' tag with loads and loads of text, keep it short but relevant.
 Google may well use this for relevance with the Google Image.
If you're unsure about HTML, then a good source of information is htmlref.
com or htmldog.
com and you can go to the references on there to gain a better understanding of what each of the html tags mean.
 There are also tutorials for all levels of understanding and knowledge.
Optimisation Any existing images on your site optimise them.
 When you think of what types of searches people might be entering for these images, and then use those keywords to optimise the page and optimise the image.
 This can help you get more Google Image search traffic.
 If you can add more pictures and images to your site but still keep your site relevant, that can also help you get even more traffic.
 More images can help you get more Google traffic.
 There are of course many other factors Google takes into consideration - e.
g.
links to your site or how long your site has been around and so on, in a general search engine optimisation.
The tips above are just some ideas for getting more free traffic to your site using Google Images.
  I will be producing some others that also highlight how to get additional free traffic using Google.