Importance of Original Content
Search Engine Optimization or SEO specialists are aware of the effects of Google's Panda algorithm. Rankings of many websites in the World Wide Web are hit negatively by the Panda update. Some websites, however, have bucked the trend and have actually increased their rankings and are on their way to the top. The update has a profound effect on professional SEO services. To SEO Sydney professionals, the update has made their work life more challenging.
Anybody working in any SEO company Sydney is aware that Panda owes its existence due to research conducted by human testers. It is to be remembered that the operative keyword is ‘human'. That is why websites that benefited from the Panda algorithm offered interesting and original content, user friendly and advertising that were subtle. The data collected from the research was then processed to mimic the output of human testers. The algorithm thus produced could penalize a website that did not offer original content. It is to be remembered that the penalty enforced by the Panda algorithm is enforced all through the website and not in a specific web page.
A SEO services company usually follows a few procedures if it wants to place their clients' websites to the top of the Google page rankings. The first point they stress upon is not to use templates. Many companies use them to get online quickly. Advertisements are placed in prominent positions on the page. This ruins the user experience and effectively ruins original content. Panda friendly websites always provide a great user experience. First impressions of such websites are very pleasing. Template websites on the other hand insult the user by placing of too much ads and too less content.
According to a SEO company Sydney professional, it is unwise to have any empty web pages. They are a harbinger of poor quality web design and web content. They serve no purpose either to the user or to the website owner. Actually, they should not exist at all. The Panda algorithm determines a website to be of low quality if it finds an empty web page. Thus, you should immediately get rid of any empty web pages in your website if they exist.
For higher rankings post Panda era, there should not be any repeated or overlapping articles. This is why the websites most hit by the changes were content aggregators and ‘content farms'. A ‘content farm' is a website that mass produces content that are designed for maximal search engine retrieval. The problem is that these sites have minimal readability and technical accuracy. A recurring feature of these sites is recycled content. Original content is non-existent. There is no unique point of view. These kind of low quality content forces Google to push a website lower down its rankings. Another contentious area is the placement of advertisements. Ads can ruin a reader's user experience. They distract attention away from the content and lower the website quality. Ads bring money; and they should be placed in such a way that can be considered appropriate.
Anybody working in any SEO company Sydney is aware that Panda owes its existence due to research conducted by human testers. It is to be remembered that the operative keyword is ‘human'. That is why websites that benefited from the Panda algorithm offered interesting and original content, user friendly and advertising that were subtle. The data collected from the research was then processed to mimic the output of human testers. The algorithm thus produced could penalize a website that did not offer original content. It is to be remembered that the penalty enforced by the Panda algorithm is enforced all through the website and not in a specific web page.
A SEO services company usually follows a few procedures if it wants to place their clients' websites to the top of the Google page rankings. The first point they stress upon is not to use templates. Many companies use them to get online quickly. Advertisements are placed in prominent positions on the page. This ruins the user experience and effectively ruins original content. Panda friendly websites always provide a great user experience. First impressions of such websites are very pleasing. Template websites on the other hand insult the user by placing of too much ads and too less content.
According to a SEO company Sydney professional, it is unwise to have any empty web pages. They are a harbinger of poor quality web design and web content. They serve no purpose either to the user or to the website owner. Actually, they should not exist at all. The Panda algorithm determines a website to be of low quality if it finds an empty web page. Thus, you should immediately get rid of any empty web pages in your website if they exist.
For higher rankings post Panda era, there should not be any repeated or overlapping articles. This is why the websites most hit by the changes were content aggregators and ‘content farms'. A ‘content farm' is a website that mass produces content that are designed for maximal search engine retrieval. The problem is that these sites have minimal readability and technical accuracy. A recurring feature of these sites is recycled content. Original content is non-existent. There is no unique point of view. These kind of low quality content forces Google to push a website lower down its rankings. Another contentious area is the placement of advertisements. Ads can ruin a reader's user experience. They distract attention away from the content and lower the website quality. Ads bring money; and they should be placed in such a way that can be considered appropriate.
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