Search engines form the pivot on which the entire internet works.
Without search engines, the internet would be like the deserts.
Going by the Google experience, every popular search engine wants to grab a share of this huge advertisement revenue from internet searches.
Yahoo Search Marketing The erstwhile Overture has now been rechristened as Yahoo search marketing solutions.
But, overture was the first ever pay per click program on the internet and is credited with some big names in business.
How does Yahoo SM work? A sharp difference as compared to Google or other search engines is that your web site will be reviewed by human editors.
This means that you can bid on keywords only when your website has substantial volume of related content.
You could even be forced to rework on your ads if the click through rates are poor.
Though there is no minimum click through rates, you can still find yourself on the losing side if you chose wrong phrases.
But, some phrases which yield low click through rates can also generate better conversion rate which is what you need.
With Google, your ad could get deleted for not meeting the minimum click through rate and you end up loser on both sides.
Yahoo search marketing solutions do not offer any option for keyword exclusion which means your ads can show up against irrelevant searches too.
There is a limitation of 40 characters for titles and 190 characters for descriptions.
Your ads will show up in one line at Yahoo.
Compared to Google Adwords, Yahoo is easier to use.