Article Marketing - The Secret to Craft an Article to Pre-Sell Your Product Without Being Salesy
The first rule of article marketing is providing quality information for your readers and the second rule is avoiding blatant selling.
In fact, no surprise we call it "article marketing" instead of "article sales".
They also tell you that to build an online business you need: 1) A product.
2) A sales Page 3) Traffic Given the time and effort you put in it, why can't you use directly your sales page and chunk it in some different articles? Because without any doubt they would be rejected by reviewers.
What you need to understand is the difference of purpose between a sales page and an article.
The sales page is made and written to sell.
The article needs to pre-sell, to get the reader interested in the product and wanting more information.
And the only way to get them is going to the sales page.
Actually, there is a way you could re-purpose your sales page in one or more articles without being salesy and complying the most severe articles submission guidelines.
The core of this strategy is changing the point of view of your copy.
Put yourself in the shoes of an outsider giving advice to anyone searching for your product.
Follow me while I lay it out for you in six easy steps.
Identify the problem you product will solve Don't talk about the product in this phase.
Actually, you're not talking about it in the whole body.
You will accidentally stumble upon it in the resource box.
Identify the category it fits in Analyze your product as part of a niche and identify the upper niche it belongs to.
Instead of talking about your creature in the detail, you will write about something more general and your article will look more informative.
Write the article about the product category Use a title like "the 5 features you need in a game console".
Describe the type of products that can solve this problem.
Obviously you own one fits this description.
List the product features from your sales letter's bullet points Rewrite your bullet points.
I would suggest no more than three or five of them, from a "necessary feature" point of view, as you were giving advice about a product choice.
For instance: "A good game console need to have a color screen, because grey scale displays are completely outdated".
Craft a benefits based conclusion Write a conclusion recalling the benefits a customer would get from these features.
Be careful in this phase: avoid hype, keep an informative style, as if you were a journalist writing a review.
Resource box Finally, put your call to action in the resource box, with an invite to click on the link to your sales page.
Following this process, you'll have an informative article which actually pre-sells your product and you will be able to generate it repurposing an existing sales letter.
If you want more advice on the article marketing subject, I invite you to visit Article Power and download the free resources we offer.
In fact, no surprise we call it "article marketing" instead of "article sales".
They also tell you that to build an online business you need: 1) A product.
2) A sales Page 3) Traffic Given the time and effort you put in it, why can't you use directly your sales page and chunk it in some different articles? Because without any doubt they would be rejected by reviewers.
What you need to understand is the difference of purpose between a sales page and an article.
The sales page is made and written to sell.
The article needs to pre-sell, to get the reader interested in the product and wanting more information.
And the only way to get them is going to the sales page.
Actually, there is a way you could re-purpose your sales page in one or more articles without being salesy and complying the most severe articles submission guidelines.
The core of this strategy is changing the point of view of your copy.
Put yourself in the shoes of an outsider giving advice to anyone searching for your product.
Follow me while I lay it out for you in six easy steps.
Identify the problem you product will solve Don't talk about the product in this phase.
Actually, you're not talking about it in the whole body.
You will accidentally stumble upon it in the resource box.
Identify the category it fits in Analyze your product as part of a niche and identify the upper niche it belongs to.
Instead of talking about your creature in the detail, you will write about something more general and your article will look more informative.
Write the article about the product category Use a title like "the 5 features you need in a game console".
Describe the type of products that can solve this problem.
Obviously you own one fits this description.
List the product features from your sales letter's bullet points Rewrite your bullet points.
I would suggest no more than three or five of them, from a "necessary feature" point of view, as you were giving advice about a product choice.
For instance: "A good game console need to have a color screen, because grey scale displays are completely outdated".
Craft a benefits based conclusion Write a conclusion recalling the benefits a customer would get from these features.
Be careful in this phase: avoid hype, keep an informative style, as if you were a journalist writing a review.
Resource box Finally, put your call to action in the resource box, with an invite to click on the link to your sales page.
Following this process, you'll have an informative article which actually pre-sells your product and you will be able to generate it repurposing an existing sales letter.
If you want more advice on the article marketing subject, I invite you to visit Article Power and download the free resources we offer.
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