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Niche Research - Why It Is A Big Deal

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Doing niche research is the first step to a successful internet marketing campaign.
Any one who is looking to make money on the internet with products needs a targeted campaign.
The chances of you picking a product at random and finding a successful way to market it without doing research is very, very slim to none.
I am sure you have tried to get a campaign going, doing everything that you thought you needed to do.
You even picked what you thought was a hot product.
Honestly now, how much research did you actually put into it? A few hours, a day maybe.
Did you search for more than keywords that would possibly work? Did you take the time to look and see how many other websites were out there with that particular product or niche? If you didn't you probably didn't have a campaign that was very successful at all.
Doing the niche research and really digging into what numbers and statistics you need for a success is something that can make a great bit of difference between a steady campaign and one that only has a sale every once in awhile.
Now I know what you are thinking? Niche research? Sounds complicated and time consuming.
Well it can be time consuming but it is not really all that complicated once you learn what numbers and such you need to look for.
It is a lot like doing keyword research and looking for numbers around five thousand in order to get a good ranking with it.
You want the same kind of numbers for your niche, though you will want to check with websites as well and make sure that there are already not so many of them that no one would be able to find yours for all the others out there.
The thing about niches is that you can chisel them down until you get the numbers that you need.
For instance; let's say you are marketing a dog collar.
If you do the research you will find hundreds of thousands of websites out there with dog collars.
However, if you put in large or extra large dog collars the numbers will go down a bit.
Next take it a little bit farther and use something like chain collars for extra large dogs.
The chances are that you will still get a lot of traffic with this and it will be very specific traffic and therefore more likely to buy the collar.
That is the point of niche research.
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