The Immutable Laws of Marketing in SEO
The search engine positioning, despite being a new tool is based on some of the most used marketing laws to explain the success or failure of marketing strategies of firms: the immutable laws of marketing.
The 22 Immutable Laws of marketing are the fruit of 25 years of experience of the consultants Al Ries and Jack Trout, where we describe the successes and failures of the marketing strategies of various companies.
The SEO moves in a board game similar to the experiences that gave rise to some of the famous laws of marketing.
Obtaining a larger flow of visitor traffic through top search engine is as identical as marketing actions by firms to enter the consumer's mind as the number one product.
Then we argue how they apply some of these laws in the world of search engine marketing: The Law of Leadership: "It is better to be first to be the best.
" This law shows us that it is much easier to get into the mind being the first to try to convince someone who has a better product than the came before.
In the case of search engine positioning, is no use having the best website or the best product if your ranking in major search engines is not among the top 30 results.
Recently did a study to test the "power of attraction click" on the top of search engines by analyzing the frequency of click each of these initial positions of the results pages of search engines, SERPs (search engine results page).
The study consisted of two tests: the first test was presented to a group of people a page of search engine results for certain words and got a response from the click of 42% of people on the first result (SERP A) and only 8% in the second result (SERP B).
In the second stage of the experiment, the same group of people presented the same results page as in the previous stage but changing position of the SERP A-B, i.
e.
, the result had been previously secondly this time placed first and vice versa.
In the end it was found that 32% of people click again on the first SERP while 12% only clicked on the second SERP.
Thus it was shown that, regardless of the quality of the page that is presented in result set of search engines, users will always click on the first SERP much greater extent than on the rest of the results.
The law of Category: "If you cannot be the first in a category, create a new where you can be the first.
" This law tells us that when we want to launch a new product, the first question to ask is what I can be the first? Or what is this new product category "first"? In the case of SEO there are markets that are extremely saturated by the competition and get top search engine can be an almost impossible goal.
For example, compete for the first place to the phrase "hotels in Madrid" is almost a losing battle because insurance is the macro goal of all competitors.
However, if we choose a keyword least competed but continues to reflect our target audience such as "luxury hotels in Madrid," the first position is just around the corner.
A first set to "luxury hotels in Madrid "We will obviously less traffic than" hotels in Madrid, "but if our hotel is 5 star, surely we prefer visitors arriving by the phrase more complex than the more common phrase.
Remember that ultimately you need are visitors who become customers.
Studies show that 50% of searches were made through a unique combination of words.
This makes us rethink the definition of our initial list of keywords.
Just be monitoring the combination of words that best suits your offer and choose to enter this niche market.
The law of the Division: "Over time, a category will divide and become two or more categories.
" This law indicates that the categories over time evolve towards greater segmentation.
Knowing this, we must anticipate and try to be leaders in some of these new categories.
In the field of search engine optimization, search criteria used by the users have evolved.
A clear example is related to the number of keywords used.
Several studies indicate that a couple of years the average number of words used in a search phrase were about 1.
To date, the average is already in 2 words and growing.
Phrases such as "subsidies" are no longer used "to make way for phrases like" subsidies to enterprises, "" subsidies for the self, "or" subsidies for SMEs.
" Should also be alert to changing trends in the market to choose the categories where we want to be leaders.
For example, in the Spanish Mediterranean property market has been searching on the phrase "apartments in the beach" to the phrase "frontline golf apartments.
" Choose keywords with which we want to be leaders in engines search is the most important decision in a search marketing campaign.
We have no crystal ball to predict the future, but we can know the market segments where competition is not standing strong.
That's where we have to push and try to be first.
In keeping with that premise is consistent with the main immutable laws of marketing in theory assure us that we are on a path so wrong.
The 22 Immutable Laws of marketing are the fruit of 25 years of experience of the consultants Al Ries and Jack Trout, where we describe the successes and failures of the marketing strategies of various companies.
The SEO moves in a board game similar to the experiences that gave rise to some of the famous laws of marketing.
Obtaining a larger flow of visitor traffic through top search engine is as identical as marketing actions by firms to enter the consumer's mind as the number one product.
Then we argue how they apply some of these laws in the world of search engine marketing: The Law of Leadership: "It is better to be first to be the best.
" This law shows us that it is much easier to get into the mind being the first to try to convince someone who has a better product than the came before.
In the case of search engine positioning, is no use having the best website or the best product if your ranking in major search engines is not among the top 30 results.
Recently did a study to test the "power of attraction click" on the top of search engines by analyzing the frequency of click each of these initial positions of the results pages of search engines, SERPs (search engine results page).
The study consisted of two tests: the first test was presented to a group of people a page of search engine results for certain words and got a response from the click of 42% of people on the first result (SERP A) and only 8% in the second result (SERP B).
In the second stage of the experiment, the same group of people presented the same results page as in the previous stage but changing position of the SERP A-B, i.
e.
, the result had been previously secondly this time placed first and vice versa.
In the end it was found that 32% of people click again on the first SERP while 12% only clicked on the second SERP.
Thus it was shown that, regardless of the quality of the page that is presented in result set of search engines, users will always click on the first SERP much greater extent than on the rest of the results.
The law of Category: "If you cannot be the first in a category, create a new where you can be the first.
" This law tells us that when we want to launch a new product, the first question to ask is what I can be the first? Or what is this new product category "first"? In the case of SEO there are markets that are extremely saturated by the competition and get top search engine can be an almost impossible goal.
For example, compete for the first place to the phrase "hotels in Madrid" is almost a losing battle because insurance is the macro goal of all competitors.
However, if we choose a keyword least competed but continues to reflect our target audience such as "luxury hotels in Madrid," the first position is just around the corner.
A first set to "luxury hotels in Madrid "We will obviously less traffic than" hotels in Madrid, "but if our hotel is 5 star, surely we prefer visitors arriving by the phrase more complex than the more common phrase.
Remember that ultimately you need are visitors who become customers.
Studies show that 50% of searches were made through a unique combination of words.
This makes us rethink the definition of our initial list of keywords.
Just be monitoring the combination of words that best suits your offer and choose to enter this niche market.
The law of the Division: "Over time, a category will divide and become two or more categories.
" This law indicates that the categories over time evolve towards greater segmentation.
Knowing this, we must anticipate and try to be leaders in some of these new categories.
In the field of search engine optimization, search criteria used by the users have evolved.
A clear example is related to the number of keywords used.
Several studies indicate that a couple of years the average number of words used in a search phrase were about 1.
To date, the average is already in 2 words and growing.
Phrases such as "subsidies" are no longer used "to make way for phrases like" subsidies to enterprises, "" subsidies for the self, "or" subsidies for SMEs.
" Should also be alert to changing trends in the market to choose the categories where we want to be leaders.
For example, in the Spanish Mediterranean property market has been searching on the phrase "apartments in the beach" to the phrase "frontline golf apartments.
" Choose keywords with which we want to be leaders in engines search is the most important decision in a search marketing campaign.
We have no crystal ball to predict the future, but we can know the market segments where competition is not standing strong.
That's where we have to push and try to be first.
In keeping with that premise is consistent with the main immutable laws of marketing in theory assure us that we are on a path so wrong.
Source...