Writing to Persuade - The Social Proof Power!
Persuasion is an interesting thing.
The reason why I say that is because, especially when it comes to writing to persuade, people are really lead by groups of other people.
That is why in various sales message is in newspapers, on television, or even on billboards, there are pictures off people that are happy, satisfied, and just radiant with the jewel way and happiness they've gained from using the product that the advertisements sells.
If we see many people doing the same thing that we are asked to do, we will be internally inclined and almost forced to comply and follow.
After all, if our neighbor is happy with the new loan mower, chances are that if we buy this, we will also be happy with it.
It is the same with all the other products.
The more people we can get to talk nicely about our product, the easier it is going to be for us to sell it.
This is called social proof.
Social proof is always utilized by big and small companies.
Even McDonald's and Kentucky Fried Chicken use social proof to sell more off what they have to offer.
Next time you walk by one of those restaurants stop and think about why it is silly easy for you to see people eating in there.
When writing to persuade the same principles apply.
People use testimonials to apply social proof to their sales message.
Testimonials are pieces of text that represent what other people say about the product that is being sold.
If a person has a lot of testimonials, it is going to be easier for them to sell what they have to sell.
This is the power of social proof, and even if you are just doing writing to persuade for fun or pleasure, social approval make sure that you get the result that you want.
The fact is that if we see many people doing the same thing, the sheep mentality and situs turns on, and we want to follow, because we have a tendency to think that if we do, we will be happier, safer, and after all, everyone is doing this, so why not us.
In fact, if you think about it, many times people use the reason that everyone is doing this as an excuse for their behavior.
That line alone lets them to stop thinking and just start following.
It frees them from their responsibility for their own actions.
This is the power of social proof, so remember to use it when writing to persuade.
The reason why I say that is because, especially when it comes to writing to persuade, people are really lead by groups of other people.
That is why in various sales message is in newspapers, on television, or even on billboards, there are pictures off people that are happy, satisfied, and just radiant with the jewel way and happiness they've gained from using the product that the advertisements sells.
If we see many people doing the same thing that we are asked to do, we will be internally inclined and almost forced to comply and follow.
After all, if our neighbor is happy with the new loan mower, chances are that if we buy this, we will also be happy with it.
It is the same with all the other products.
The more people we can get to talk nicely about our product, the easier it is going to be for us to sell it.
This is called social proof.
Social proof is always utilized by big and small companies.
Even McDonald's and Kentucky Fried Chicken use social proof to sell more off what they have to offer.
Next time you walk by one of those restaurants stop and think about why it is silly easy for you to see people eating in there.
When writing to persuade the same principles apply.
People use testimonials to apply social proof to their sales message.
Testimonials are pieces of text that represent what other people say about the product that is being sold.
If a person has a lot of testimonials, it is going to be easier for them to sell what they have to sell.
This is the power of social proof, and even if you are just doing writing to persuade for fun or pleasure, social approval make sure that you get the result that you want.
The fact is that if we see many people doing the same thing, the sheep mentality and situs turns on, and we want to follow, because we have a tendency to think that if we do, we will be happier, safer, and after all, everyone is doing this, so why not us.
In fact, if you think about it, many times people use the reason that everyone is doing this as an excuse for their behavior.
That line alone lets them to stop thinking and just start following.
It frees them from their responsibility for their own actions.
This is the power of social proof, so remember to use it when writing to persuade.
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