Thinking of getting started with article marketing but you are still sitting on the wall? Here is an article about the pros and cons of article marketing to help you make a decision quickly and start driving traffic and making sales.
At the end of the article, I'll give you my recommendations.
Pros - It's a long term traffic generation strategy.
Once you are done with an article, it has the potential to bring you targeted traffic for years to come.
Traffic is also highly targeted.
It's easier to convert targeted visitors to buying customers.
You can also use content to build credibility on the Internet.
It's a low-cost way of building awareness for yourself and your web businesses.
Content marketing is also very easy to understand and execute.
As long as you can write in simple English, you can start driving traffic.
You don't need a Masters degree to be doing this.
Cons - This traffic generation method requires a lot of work.
You need to spend time writing and publishing articles.
You don't have to do everything yourself though.
You can hire writers to do the work, and outsource the article submission.
But if budget is a concern, then you will have to be prepared to do most of the work on your own.
As you know, I'm a big fan of article marketing because here is the big secret - killer content always attract traffic.
So I like putting out great content because I know I'm going to get more traffic.
I may have other traffic sources, but article marketing remains as my primary source of targeted traffic.
I highly recommend that you get involved with content publishing as early as possible so that you can start receiving traffic and making sales.
As for the cons, look at it this way - if you find it hard to get the work done, your competitors will experience the same thing.
That makes it hard for them to unseat your search rankings, especially when you have thousands of articles out there!