Why Marketing Has Become More Crucial Than Sales Although some say that marketing and sales are the same, these individuals are far-off from the mark.
Yes, in previous posts, I informed the readers that marketing and sales should work together and I sincerely believe this.
As previously stated, sales and marketing are married and a divorce would probably lead to a substantial loss of business.
However, their jobs are quite different.
Additionally, a good marketing force is a lot more crucial to any type of business than a good sales team.
I'll explain why.
To begin the explanation, I ask that you ask yourself a question.
When was the last time you accepted a cold-call from a complete stranger? This is regarding business or personal.
These days, businesses abhor cold-callers; they waste your time and, due to the fact that it is nearly impossible to locate enthusiastic people willing to cold-call, they are frequently rude.
Now, can the best sales people get around this? Of course they can.
However, they can't cold-call as effectively as they could ten years ago.
The lack of their ability to cold-call is obviously not their fault; it's just the way it is.
So, like I've previously mentioned, the more seasoned sales professionals must call on contacts and contacts of contacts.
Sales people have had to become a lot more cunning recently.
On the surface, there is an obvious reason as to why a sales professional uses contacts to obtain new business - it's easier and has a higher hit rate.
Though, if we dig more deeply into the reason as to why sales professionals immediately go after contacts as opposed to hitting the phones is that they are smart enough to understand that cold-calling is a thing of the past.
For this reason, it is the marketing department's job to compensate for this big loss their sales team has had to endure.
Though, dare I say that most marketing departments don't know a thing about the most important marketing there is, online marketing? While some marketing departments are worrying about print ads, the intelligent marketing departments at more successful companies are gradually shifting to online marketing and online media.
Online marketing could include search engine optimization, social media, online advertising or other.
Though, as I've mentioned in previous articles, many marketing professionals don't have the ambition to learn new things and perform above and beyond the minimums which are expected of them.
Now, when a marketing department has not learned these new marketing and advertising facets, they are open to getting ripped off by online marketing vendors.
By getting taken for a ride by these SEO offerings, social media video makers and online PR companies, they do the sales force a great disservice.
To focus on a more positive note, let's discuss what effective marketing professionals can do for a sales team.
1.
They can begin a worthwhile online marketing campaign in which they ensure they are successful at.
As soon as they understand, it's all about getting the client to the sales representative, a marketing department is well ahead of the game.
2.
They can work with the sales team to make sure they are on the same page as to how they market the company and products.
3.
They can take the time to listen to the ideas and concerns of the sales force regarding various industry trends; with this knowledge, they can adjust their strategies accordingly.
Most don't understand the genuine power that a marketing team has with regards to the success or stagnation of an organization.
When the dust settles, they have more power than the sales team, the HR reps, the technology group, the accounting department and other aspects of their organization.