3 Reasons Why Your Business Should Ignore Social Media
Social networking has gone off like a rocket in recent years.
How many people do you know that don't have Facebook profiles, Twitter accounts or some other kind of social networking account.
People use their networks to hang out with friends, make arrangements, find love, stalk people, be nosy, catch up with distant relatives and even play games and share music.
The growing popularity has of course caught the attention of businesses around the globe.
When there are almost a billion people using something you should not be surprised that someone somewhere has thought to try to make some money out of it.
Unfortunately for those who have invested heavily in it so far however, they have probably wasted their money.
Here are 3 reasons why: It's Social! The biggest over-riding main super reason why your business should ignore social media and not invest in it is because when people go on to social media sites, they do so to escape adverts and business and anything to do with spending money and instead want to be social and have fun with friends.
If they wanted to buy something they would go to a search engine and type in what they wanted to buy.
No matter how hard companies try to convince people to buy stuff through their social networks they will fail.
The only way to make use of social media in this respect is in a sort of backward way.
By adding 'like' buttons or equivalent next to your products, people who do visit your site, who are looking to make a purchase, will see that someone on their network 'likes' it already and may see this as good enough incentive for them to buy it too.
Though this is never guaranteed.
Your website is more important All the time and money that you may be tempted to spend on social media will always be better spent on your website and search engine optimisation techniques.
Sales you will make through social sources will pale into insignificance when compare to those you make through search engine traffic.
The fact is that the key goal for most sites is sales and getting users through the stages of their payment gateways that their payment service provider has put in place.
As such, the quality of the site and respectability are paramount to making sales.
It could all disappear While the sheer scale of Facebook and other social networks may make you think that it is here to stay, but it is always going to be just another similar social tool or scandalous breach of security away from starting to lose popularity.
Do you want to invest in something that could lose millions of users over night? Search engines and your website are much safer bets and are more directly linked to real sales.
How many people do you know that don't have Facebook profiles, Twitter accounts or some other kind of social networking account.
People use their networks to hang out with friends, make arrangements, find love, stalk people, be nosy, catch up with distant relatives and even play games and share music.
The growing popularity has of course caught the attention of businesses around the globe.
When there are almost a billion people using something you should not be surprised that someone somewhere has thought to try to make some money out of it.
Unfortunately for those who have invested heavily in it so far however, they have probably wasted their money.
Here are 3 reasons why: It's Social! The biggest over-riding main super reason why your business should ignore social media and not invest in it is because when people go on to social media sites, they do so to escape adverts and business and anything to do with spending money and instead want to be social and have fun with friends.
If they wanted to buy something they would go to a search engine and type in what they wanted to buy.
No matter how hard companies try to convince people to buy stuff through their social networks they will fail.
The only way to make use of social media in this respect is in a sort of backward way.
By adding 'like' buttons or equivalent next to your products, people who do visit your site, who are looking to make a purchase, will see that someone on their network 'likes' it already and may see this as good enough incentive for them to buy it too.
Though this is never guaranteed.
Your website is more important All the time and money that you may be tempted to spend on social media will always be better spent on your website and search engine optimisation techniques.
Sales you will make through social sources will pale into insignificance when compare to those you make through search engine traffic.
The fact is that the key goal for most sites is sales and getting users through the stages of their payment gateways that their payment service provider has put in place.
As such, the quality of the site and respectability are paramount to making sales.
It could all disappear While the sheer scale of Facebook and other social networks may make you think that it is here to stay, but it is always going to be just another similar social tool or scandalous breach of security away from starting to lose popularity.
Do you want to invest in something that could lose millions of users over night? Search engines and your website are much safer bets and are more directly linked to real sales.
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