One of the things I teach people when they
sign up for my "Secrets of the Sales Funnel"
email course at http://www.thesalesfunnel.com
was, simply enough, what a sales funnel is.

If you can imagine the inverted pyramid shape of
a funnel then that's exactly how a sales funnel
looks. Take a look at this diagram to see what
I mean:

http://www.thesalesfunnel.com/sales_funnel.jpg

The purpose of a sales funnel is to first capture
the attention of your prospects and secondly
determine how much time and money they are willing
to invest in your products.

To do this, you use a series of emails (which
can be setup on auto pilot) to send them
information relating to your products, offering
entry level products (such as a $27 ebook or
a "lite" version of your product) to see which
prospects are willing to invest money to solve
their problem.

By setting up a sales funnel, you essentially
filter out people looking for "freebies", and
eventually end up with a group of people that
will basically buy anything and everything you put
in front of them, regardless of price.

The general rule of a sales funnel goes
something like this:

For every 100 people at the top of the sales
funnel (slightly responsive, maybe freebie hunters),
you will end up with 2 or 3 that make it all the
way through your sales funnel, buying different
products along the way.

They are known as your hyper responsive customers,
and ideally they're the type of customer that every
business wants, because:

- They trust you.
- They respect you.
- And most importantly, they buy from you. Over and
over again.

To learn more about sales funnels simply visit my
website at http://www.TheSalesFunnel.com and sign up
to receive my free "Secrets of the Sales Funnel"
email course.