Learn How To Keep Your Relationship With Your Devoted Clients On-Going
One of the biggest uncertainties is how to keep clients you have worked so hard to get in the first place. As an industry expert, there is some built up loyalty already amongst your clients.
The secret though is to then strategize and know how to keep your name in front of the right buyers.
Vicki an attorney had struck out on her own. Each client she had was hard won over the big firms with their commercials and radio board-casts. Some of the first things you want to be sure you do are:
Don't want to be burning the candle at both ends and end up grasping on to every client you get, big name, or small start-up?
Some rock star business tips that will guarantee you do not experience burnout syndrome like Vicki did are as follows:
1.
Follow-Up: Follow up with them with a phone call. It depends on your business, but if you are a local establishment having your assistant make a quick call just to say "we are happy and grateful you chose to do business with us" can make loyal clients pleased. Clients or patients with problems also will get the opportunity to share any issues they may have. Before you hang up, be sure to take a moment to ask about their experience.
2.
Have A Clear Mind: The defining key is to be open minded and not attached to what they say. By doing this, not only are you improving with responding to positive criticism, but the client feels that they can say when something is not in alignment with their expectations. As per the story above, Vicki was able to retain several clients who encountered bad experiences making appointments consulting with her alone. Due to her having a lazy receptionist, appointments weren't being properly made, and as a result clients were not being properly retained.
3.
Take Action: With this in mind, Vicki found a more motivated receptionist who not only scheduled appointments efficiently, but was able to provide legal consulting advice to potential clients who wanted to work with Vicki. This step alone, not only retained existing clients, but those who made inquiries more likely wanted to have consultations with Vicki, after talking with a knowledgeable secretary.
4.
Express Gratitude: By showing each new client or patient that you appreciate their business, a new world is opened up. Not only do they feel validated, but you remain humble as well taking the time to convey your heartfelt sentiments that you value their time and working with them. Follow up emails saying thanks or calling post phone calls are additional ways of saying thank you too!
Just because you know the extras you do for your clients doesn't mean they do. Having a brochure isn't enough.
When you personally go over your accomplishments with them, it puts them at ease about their choice. Remember that choice is you not your services. People invest their time and money in you and trust that you have the answers or solutions to their problems.
Boosting Your Business Boundaries In Gamechanger Ways!
Ever felt like tallying up every extra thing you do for your clients? Chances are if you have this thought, you are not feeling appreciated from a business owner standpoint. Its okay, it happens to us sometimes too, not all of these feelings are only felt by the clients.
Believe it or not, studies show that 67% of all people who take your business card, promo material, or handouts, do not read them. Less than half of the others do not read all the material or believe the content even. Those are pretty crazy statistics!
Five Tips To Boost Those Business Boundaries
1.
Include Your Background & Aim To Connect: Try including accomplishments in your content with potential clients in person, in addition to online and offline content. By humbly sharing about your story and why you understand their problems, your awards, or accomplishments and your personal story that connects you. Not only does this put a prospective client at ease, but it also provides a model of your success in your field before you get to what you can do for them. By getting hyped up on all the good you have provided for long-standing clients, it makes them feel at ease and more likely will make them more inclined to move forward working with you. Vicki did this as well. Whenever a new prospective client, her receptionist always answered with the company's tagline of being the biggest personal injury firm in the city.
2.
Believe In Your Mission: Be in tune with the mission of your company. If you do not believe in it, your clients will not either. By doing so, you set the bar high with your level of humility and authenticity. What's more attractive than that? Vicki had experienced a terrible injury herself and understood the obstacles that her clients had. Navigating through countless doctors, therapies, and forms required for getting benefits while you could not physically work was a path she was well versed on.
3.
Make The Connection: Once clients are welcomed in within a consultation, be open to connecting with them in a place of authenticity to you. Vicki would share her own story and loss along with how she had used her struggle to be a successful attorney helping others. By personally connecting with the experience and not being attached to a client follow up, the fear of not "closing the deal" no longer presented itself.
4.
Present the Thud Factor: Whenever possible, let there be a thud. Not only will it shake things up, but it allows new energy to come in. Depending on what your clients spend or invest with you, receiving something in the mail unexpectedly can create a new impression. Care packages customized to your client can set you apart for sure in the business. Vicki sent a care package to a client who bought a new car filled with car shine, wipe cloths, and sunshade to say "things are getting back to normal". Other packages can be created as well depending on what your business focuses on providing your customer. I personally, have sent samples of mint fresh breath mint to a client who is a doctor with his name and number on it. By mixing the personal and practical, these small tokens of appreciation can be presented to clients in fun ways. Vicki converted 80% of potential clients to online clients as well, in receiving informational information emails too.
5.
Redefine Saying Thank You.Overall, keeping clients is easy. By making them happy, caring about them, and rewarding them with "freevues", what I call free things you establish a new connection with them. As for client base, online or off, customers who know that you value them always keep coming back.
The secret though is to then strategize and know how to keep your name in front of the right buyers.
Vicki an attorney had struck out on her own. Each client she had was hard won over the big firms with their commercials and radio board-casts. Some of the first things you want to be sure you do are:
Don't want to be burning the candle at both ends and end up grasping on to every client you get, big name, or small start-up?
Some rock star business tips that will guarantee you do not experience burnout syndrome like Vicki did are as follows:
1.
Follow-Up: Follow up with them with a phone call. It depends on your business, but if you are a local establishment having your assistant make a quick call just to say "we are happy and grateful you chose to do business with us" can make loyal clients pleased. Clients or patients with problems also will get the opportunity to share any issues they may have. Before you hang up, be sure to take a moment to ask about their experience.
2.
Have A Clear Mind: The defining key is to be open minded and not attached to what they say. By doing this, not only are you improving with responding to positive criticism, but the client feels that they can say when something is not in alignment with their expectations. As per the story above, Vicki was able to retain several clients who encountered bad experiences making appointments consulting with her alone. Due to her having a lazy receptionist, appointments weren't being properly made, and as a result clients were not being properly retained.
3.
Take Action: With this in mind, Vicki found a more motivated receptionist who not only scheduled appointments efficiently, but was able to provide legal consulting advice to potential clients who wanted to work with Vicki. This step alone, not only retained existing clients, but those who made inquiries more likely wanted to have consultations with Vicki, after talking with a knowledgeable secretary.
4.
Express Gratitude: By showing each new client or patient that you appreciate their business, a new world is opened up. Not only do they feel validated, but you remain humble as well taking the time to convey your heartfelt sentiments that you value their time and working with them. Follow up emails saying thanks or calling post phone calls are additional ways of saying thank you too!
Just because you know the extras you do for your clients doesn't mean they do. Having a brochure isn't enough.
When you personally go over your accomplishments with them, it puts them at ease about their choice. Remember that choice is you not your services. People invest their time and money in you and trust that you have the answers or solutions to their problems.
Boosting Your Business Boundaries In Gamechanger Ways!
Ever felt like tallying up every extra thing you do for your clients? Chances are if you have this thought, you are not feeling appreciated from a business owner standpoint. Its okay, it happens to us sometimes too, not all of these feelings are only felt by the clients.
Believe it or not, studies show that 67% of all people who take your business card, promo material, or handouts, do not read them. Less than half of the others do not read all the material or believe the content even. Those are pretty crazy statistics!
Five Tips To Boost Those Business Boundaries
1.
Include Your Background & Aim To Connect: Try including accomplishments in your content with potential clients in person, in addition to online and offline content. By humbly sharing about your story and why you understand their problems, your awards, or accomplishments and your personal story that connects you. Not only does this put a prospective client at ease, but it also provides a model of your success in your field before you get to what you can do for them. By getting hyped up on all the good you have provided for long-standing clients, it makes them feel at ease and more likely will make them more inclined to move forward working with you. Vicki did this as well. Whenever a new prospective client, her receptionist always answered with the company's tagline of being the biggest personal injury firm in the city.
2.
Believe In Your Mission: Be in tune with the mission of your company. If you do not believe in it, your clients will not either. By doing so, you set the bar high with your level of humility and authenticity. What's more attractive than that? Vicki had experienced a terrible injury herself and understood the obstacles that her clients had. Navigating through countless doctors, therapies, and forms required for getting benefits while you could not physically work was a path she was well versed on.
3.
Make The Connection: Once clients are welcomed in within a consultation, be open to connecting with them in a place of authenticity to you. Vicki would share her own story and loss along with how she had used her struggle to be a successful attorney helping others. By personally connecting with the experience and not being attached to a client follow up, the fear of not "closing the deal" no longer presented itself.
4.
Present the Thud Factor: Whenever possible, let there be a thud. Not only will it shake things up, but it allows new energy to come in. Depending on what your clients spend or invest with you, receiving something in the mail unexpectedly can create a new impression. Care packages customized to your client can set you apart for sure in the business. Vicki sent a care package to a client who bought a new car filled with car shine, wipe cloths, and sunshade to say "things are getting back to normal". Other packages can be created as well depending on what your business focuses on providing your customer. I personally, have sent samples of mint fresh breath mint to a client who is a doctor with his name and number on it. By mixing the personal and practical, these small tokens of appreciation can be presented to clients in fun ways. Vicki converted 80% of potential clients to online clients as well, in receiving informational information emails too.
5.
Redefine Saying Thank You.Overall, keeping clients is easy. By making them happy, caring about them, and rewarding them with "freevues", what I call free things you establish a new connection with them. As for client base, online or off, customers who know that you value them always keep coming back.
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