Article Marketing is one of the easiest ways to get traffic to your website.
It is not the fastest, but it is simple and cheap.
As a start up internet marketing business, you need things that are easy and cheap.
With moderate language and writing skills you should be able to generate interesting information.
For this reason we recommend when you start your Internet Business it is important you pick something which interests you.
What else should you consider before you start writing? You should be aware and pay attention to your Keywords.
What are Keywords? Think about it, when you look for something on the internet you use a search engine and type words into it (Keyword).
Those words describe what you are looking for.
If your article or website matches the search string then there is a chance the search engine will present your website or article.
How does the Search Engine know where the websites or articles are which contain those keywords? Search Engines use small programs called spiders (or bots) which constantly search the internet for words and store and index them in large databases.
How this works in detail is outside of this article.
But you should aim to be listed on the first few index pages.
Just remember, the further back you are with your keyword the lesser your chance is to be clicked on.
Spiders index your keyword, in addition they associate the keyword with the link to your Website or Article.
Why is this important? When you start out building your website you will be ranked low in search engine terms.
Therefore, even if your site matches a search keyword the chances you will be clicked are low.
Why? Because there are hundreds or even thousands of websites with a higher page rank.
Article Directories or Ezines are websites which have been around for a while and usually have a high search engine page rank.
Therefore, when you write and publish an article with an Article Directory you just increased your chances to be found.
The second benefit for your website, you will receive a link (backlink) to your website.
Search Engines take into account the number and quality of backlinks to your website when determining the page rank of your website.
Since Article Directories rank high, you receive a quality backlink to your site.
To summarise the benefits of Article Marketing you increase your chances to receive targeted visitors to your site via the Article Directory.
In addition you receive quality backlinks to your site which will help to increase your page rank.