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Social Networking - Is it Better Than SEO?

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Despite all the developments in the realm of science and technology that we have achieved over the years, certain basic facts remain the same.
We are social beings and this nature of ours cannot be changed at any cost.
We cannot exist in a societal vacuum and need to be a part of a group or institution to remain sane and functional.
Like in the real world, this fact is true in "cyberspace" as well.
The increasing popularity of social networking groups can be taken as a case in point.
With little time to meet friends and acquaintances on a "one on one" basis, most people are taking the support of online social networking to connect with friends and family members in cyberspace.
And where does the e-commerce initiatives come in all these? These online ventures can now make the most of the growing popularity of this kind of networking and market their products and services to a wider cross-section of people.
The revenue required is nominal and the effects of using the sites to popularize business initiatives are there for all to see.
One can draw attention by creating attractive profiles on the Internet.
And this can be done by taking the help of professionals who are into web site design, search engine optimization, and other such Internet marketing initiatives.
These web designing firms can help a person create cheerful and interesting profiles which are more likely to draw in visitors.
The web site design initiatives have to be dynamic in nature.
The social networking for e-commerce ventures would ideally need to be monitored 24 hours a day and 7 days a week.
The people - behind such initiatives - need to get involved in discussion forums, create interesting blog posts, and update the profiles regularly.
Only then, they can hope to get noticed in the social networking circuit.
Active participation in different site and online communities is just as important for the business owners wanting to promote their e-commerce initiatives.
One could use his personal networking site to promote his business interests.
This way, he can discover prospective clients and also identify the areas in which his business initiative is currently lacking.
This in turn could lead to better services of clients and more content end users.
Brand loyalty is also expected to be build up as a result of such initiatives which in turn can help the business owners establish their credibility in the market they are functioning in.
Many companies that are into web site design can also help an individual create his or her own social networking sites.
The fact of the matter is that there are quite a few merits of social networking over search engine optimization.
Social networking is less expensive when compared to a full fledged SEO campaign.
It helps a person build up credibility for his business ventures.
Source...
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