Top Tips For Buying Custom Promotional Products - Part I
So your organization's budget has shrunk and you don't have the funds to pay top dollar anymore for promotional products.
Or you are a fresh face in your industry, are building momentum but don't have the capital that your competitors do for promotional items.
In either case, you need to increase your organization's brand loyalty in order to increase sales and market share, right? Over the next week, we've give you some suggestions that will help to maximize your profits, while staying in your budget and making you look good.
1.
Choose the right product Since you are being cost-sensitive you might try to maximize your purchase by buying cheap promotional items for that tradeshow you are attending.
While this might seem like you'll reach the most amount of people this way (and you will), this method of thought won't increase your organization's brand loyalty and ultimately won't increase profits.
Why? It's often said that a potential customer must see a brand 5-10 times before they even recognize it.
That doesn't mean remember it or prefer it or show loyalty to it.
Think about promotional products that have been given to you.
Do you still have them? Do you use them? Do you buy from the company that gave it to you? If the answer is yes to any of these questions, consider using that item in your promotions.
If no, consider this...
have you ever been given a custom USB flash drive? The right product will be used frequently by your potential target, be seen by other potential targets, stay in use for an extended period of time and most importantly, provide a means to the next step: buying.
A custom branded promotional USB drive will do just that, as shown by the following points.
If your current line of promotional material isn't doing that, it's time to consider an alternative.
Give Bizdrive a call and we can set you on the right path.
Tomorrow, we'll discuss pricing and discounts on promotional products.
Or you are a fresh face in your industry, are building momentum but don't have the capital that your competitors do for promotional items.
In either case, you need to increase your organization's brand loyalty in order to increase sales and market share, right? Over the next week, we've give you some suggestions that will help to maximize your profits, while staying in your budget and making you look good.
1.
Choose the right product Since you are being cost-sensitive you might try to maximize your purchase by buying cheap promotional items for that tradeshow you are attending.
While this might seem like you'll reach the most amount of people this way (and you will), this method of thought won't increase your organization's brand loyalty and ultimately won't increase profits.
Why? It's often said that a potential customer must see a brand 5-10 times before they even recognize it.
That doesn't mean remember it or prefer it or show loyalty to it.
Think about promotional products that have been given to you.
Do you still have them? Do you use them? Do you buy from the company that gave it to you? If the answer is yes to any of these questions, consider using that item in your promotions.
If no, consider this...
have you ever been given a custom USB flash drive? The right product will be used frequently by your potential target, be seen by other potential targets, stay in use for an extended period of time and most importantly, provide a means to the next step: buying.
A custom branded promotional USB drive will do just that, as shown by the following points.
- Usage - A flash drive gets used many times a day by many people.
Sales representatives love to use them to store presentations that can be used in multiple locations throughout the day.
And guess who talks to more people than a sales rep? No one.
Your brand is being seen by more people in your industry on a continued basis. - Longevity - A USB drive's life cycle isn't measured in years.
It's measured in uses.
On average, the lifespan of a USB 2.
0 drive is 100,000 reads.
That means that if you plug in a drive into a computer 27 times a day (everyday) and read from it, it'll take you 10 years before you need to replace it.
10 years! That's more longevity than any other promotional product...
ever! Imagine your brand staying with your clients for that long.
Off of a simple device. - Buying - The USB drive can sell ice to Eskimos, if used right.
First off, the device has two sides.
One for your logo, and one for..
...
? (the right answer is a phone number or a website address).
Use this space.
Give your customers a call to action.
But other promotional devices can do that too you say? Can a flashlight deliver your entire product catalog to your customers? Can a keychain give a sales presentation? Brand your USB drive both outside and inside.
Take advantage of preloading content (which Bizdrive provides for free) and get your marketing information to your clients, thus increasing your sales.
If your current line of promotional material isn't doing that, it's time to consider an alternative.
Give Bizdrive a call and we can set you on the right path.
Tomorrow, we'll discuss pricing and discounts on promotional products.
Source...