How to Educate a Customer About a Product
- 1). Create a public relations campaign to build brand reputation and impact sales in the market over the long term. Public relations marketing involves a company's direct initiative to promote its products. For example, a press release is one type of public relations tool used to provide consumers with newsworthy information about new or improved products or services. Press releases are distributed to targeted media outlets, which might use the press information in whole or in part in publications.
- 2). Develop printed material like newsletters, brochures and annual reports to communicate information about products. Each type of printed material will convey different types of information. For example, an annual report might include market penetration data that is important to stakeholders in the product, while a newsletter is a soft promotional tool to communicate information that aims to encourage purchases.
- 3). Organize special events such as news conferences, grand openings, press tours and educational programs to publicize specific products to consumers, retailers and news media professionals. Here, corporate representatives or media spokespersons might communicate information about products through speeches. Product demonstrations and samples are generally available in special event presentations.
- 4). Produce multimedia productions using visual and audio tools. These can be aired as television commercials or radio advertisements to relay information about products to consumers. The growth of the Internet has also provided companies with new media technologies to educate consumers about products, often through websites and mobile applications. Companies are also making greater use of social media marketing to connect prospective customers to information about particular products.
- 5). Participate in consumer trade shows. This is still a dynamic forum to connect your product to a target audience. It provides a company a unique opportunity to educate consumers about products using product demonstrations, multimedia productions and direct communications with salespersons.
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