4 Keys To Finding Targeted MLM Leads Using Banner Ads
If you are using paid advertising in your MLM marketing system, one of the best ways to attract targeted MLM leads is using banner ads. There are lots of big banner networks on which you can place banner ads to get targeted MLM leads including the following ones: (1) doubleclick.com, (2) Google Adwords, (3) bidvertiser.com, and (4) AOL's adsonar.com.
Beyond the networks on which you can post these ads, what will really determine how successful your banner ads are and how targeted the MLM leads are that you garner from those ads, is HOW your banner ads are written.
So here are 4 keys to finding targeted MLM leads using banner ads:
1. Your Ad Must Relate: While this one may seem unnecessary to mention, an essential element of ANY banner ad is to be sure that the substance of your ad RELATES to the content of the landing page to which someone gets sent when they click on the ad. This is important for two reasons. One, if your ads do not relate, you very well may run into trouble and have your ads yanked. Two, your goal is to attract TARGETED MLM LEADS, i.e., people who are looking for what you are offering. So putting something in your ad that may get people's attention -- but NOT the attention of people who will be interested in what you say on your landing page -- is useless to you.
2. Avoid The Fine Print: Have you ever seen those corporate ads which have a great sounding offer, but then in the fine print at the bottom of the ad has all the exclusions and limitations to that offer? This the type of thing you want to avoid completely when you are writing your banner ads. Keep your ads very short and to the point. Doing this will attract the type of targeted MLM leads you want.
3. Don't Sell Anything: While your ultimate goal is certainly to get leads to purchase or to join your business, that is not your objective with a banner ad. Your objective is to get targeted MLM leads to CLICK on your ad! That's it -- that's all a banner ad is meant to accomplish. The key to getting targeted MLM leads to click on your banner ad is to keep the ads only a few words long, make them catchy and (most importantly) write them to invoke an emotional response. It is emotion and curiosity that creates clicks on your ad.
4. Test, Test, Test!: While this is something you should be doing in all aspects of your marketing system, testing your banner ads is key to attracting targeted MLM leads. If you are getting clicks on your ad, but a decent percentage of those clicks are people who are not looking for what you offer, then you know you need to tweak your ad. Always keep an eye on what your results are telling you about your banner ad.
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Beyond the networks on which you can post these ads, what will really determine how successful your banner ads are and how targeted the MLM leads are that you garner from those ads, is HOW your banner ads are written.
So here are 4 keys to finding targeted MLM leads using banner ads:
1. Your Ad Must Relate: While this one may seem unnecessary to mention, an essential element of ANY banner ad is to be sure that the substance of your ad RELATES to the content of the landing page to which someone gets sent when they click on the ad. This is important for two reasons. One, if your ads do not relate, you very well may run into trouble and have your ads yanked. Two, your goal is to attract TARGETED MLM LEADS, i.e., people who are looking for what you are offering. So putting something in your ad that may get people's attention -- but NOT the attention of people who will be interested in what you say on your landing page -- is useless to you.
2. Avoid The Fine Print: Have you ever seen those corporate ads which have a great sounding offer, but then in the fine print at the bottom of the ad has all the exclusions and limitations to that offer? This the type of thing you want to avoid completely when you are writing your banner ads. Keep your ads very short and to the point. Doing this will attract the type of targeted MLM leads you want.
3. Don't Sell Anything: While your ultimate goal is certainly to get leads to purchase or to join your business, that is not your objective with a banner ad. Your objective is to get targeted MLM leads to CLICK on your ad! That's it -- that's all a banner ad is meant to accomplish. The key to getting targeted MLM leads to click on your banner ad is to keep the ads only a few words long, make them catchy and (most importantly) write them to invoke an emotional response. It is emotion and curiosity that creates clicks on your ad.
4. Test, Test, Test!: While this is something you should be doing in all aspects of your marketing system, testing your banner ads is key to attracting targeted MLM leads. If you are getting clicks on your ad, but a decent percentage of those clicks are people who are not looking for what you offer, then you know you need to tweak your ad. Always keep an eye on what your results are telling you about your banner ad.
Discover What Your Upline Has Known And Has Been Doing All Along. Learn the 7 Top Secret Strategies They Used To Build Their Huge Downlines And Huge Incomes! Grab My FREE REPORT Titled: "How To Create YOUR First 6-Figure Month In Network Marketing" by visiting www.RecruitFaster.com
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