Facebook Marketing Etiquette
You may think the title of this article is totally unecessary with regard to using Facebook but you would be very much mistaken. If you want to use and succeed with Facebook, as a marketing tool, then etiquette is very important.
There aren't many guidelines that you need to follow. Facebook does have its own rules and regulations which can overlap into the guideline etiquette we are talking about here. Here are some of the basic etiquette guidelines you should adhere to.
There are a few more that could be added to this list but I think you get the idea. Probably the worst of these, from an online marketers perspective, is to send spam in all of its various forms.
A heads up on why sending or using SPAM on Facebook is a "no go" if you intend using it as a marketing tool.
As an aside, if you were curious as to what SPAM actually stands for, well nobody knows. It's not really and abbreviation for anything. One of the most popular beliefs is that it originated in a Monty Python television sketch. It's A very funny sketch where the word is used repeatedly, both in speech and song. This gave rise to the saying that anybody repeating a word, item or message, annoyingly numerous times was said to be "spamming.
It has to be said that if you are of a certain age group then you may never have heard of Monty Python but the internet has certainly made it a global expression.
The actual word SPAM refers to a 1937 American tinned meat product, originally containing pork shoulder meat. Since then it has become a generic name for many similar products.
Internet spam is like a "plague" it's an insidious problem that persists no matter what efforts have been tried to solve or eradicate it. It gives all of us social media marketers a very bad reputation.
Facebook is an advertising medium second to none and if you want to conduct business online then you most definitely need a presence.
With that knowledge, why would you do anything to jeopardise your prospects. Fortunes can be made on Facebook and with Facebook so it needs to be treated with great respect. This means that we all need to follow certain rules of "etiquette" at all times. These rules, or guidelines if you prefer, are not legally binding but are tacit, very similar to the unspoken rules that professional practices abide by.
If you want to have a successful online business or even just an online social media presence then treat Facebook and all other social platforms with respect.
Facebook can be a goldmine, generating thousands of contacts and leads very quickly and that's with free traffic alone. If you were to invest a small amount of money in advertising then your contact list could have no limits.
To sum up, if you treat people like you would like to be treated yourself then you will not go far wrong on Facebook or any of the other social media platforms. Being courteous and genuine never lead to anybody losing a sale.
There aren't many guidelines that you need to follow. Facebook does have its own rules and regulations which can overlap into the guideline etiquette we are talking about here. Here are some of the basic etiquette guidelines you should adhere to.
- No SPAM - goes without saying.
- No obscenities - includes images and video.
- No stalking, grooming or bullying.
- No discursive conversations or message - i.e. no arguments.
- Avoid sensitive issues or topics - sex, politics and religion.
- Adding people or accepting "friend" invitations from people you do not know.
- Use your page for moaning, whingeing or whining.
- Become involved with silly online groups or schemes.
- Use Facebook for illegal or mischievous intent.
- Poor grammar and spelling.
There are a few more that could be added to this list but I think you get the idea. Probably the worst of these, from an online marketers perspective, is to send spam in all of its various forms.
A heads up on why sending or using SPAM on Facebook is a "no go" if you intend using it as a marketing tool.
As an aside, if you were curious as to what SPAM actually stands for, well nobody knows. It's not really and abbreviation for anything. One of the most popular beliefs is that it originated in a Monty Python television sketch. It's A very funny sketch where the word is used repeatedly, both in speech and song. This gave rise to the saying that anybody repeating a word, item or message, annoyingly numerous times was said to be "spamming.
It has to be said that if you are of a certain age group then you may never have heard of Monty Python but the internet has certainly made it a global expression.
The actual word SPAM refers to a 1937 American tinned meat product, originally containing pork shoulder meat. Since then it has become a generic name for many similar products.
Internet spam is like a "plague" it's an insidious problem that persists no matter what efforts have been tried to solve or eradicate it. It gives all of us social media marketers a very bad reputation.
Facebook is an advertising medium second to none and if you want to conduct business online then you most definitely need a presence.
With that knowledge, why would you do anything to jeopardise your prospects. Fortunes can be made on Facebook and with Facebook so it needs to be treated with great respect. This means that we all need to follow certain rules of "etiquette" at all times. These rules, or guidelines if you prefer, are not legally binding but are tacit, very similar to the unspoken rules that professional practices abide by.
If you want to have a successful online business or even just an online social media presence then treat Facebook and all other social platforms with respect.
Facebook can be a goldmine, generating thousands of contacts and leads very quickly and that's with free traffic alone. If you were to invest a small amount of money in advertising then your contact list could have no limits.
To sum up, if you treat people like you would like to be treated yourself then you will not go far wrong on Facebook or any of the other social media platforms. Being courteous and genuine never lead to anybody losing a sale.
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