Is Your Packaging Generating More Complaints Than Sales?
Packages are made attractive and user friendly only to achieve high levels of customer satisfaction.
But what if your packaging design is generating more complaints than sales? This is a clear indication that there is something terribly wrong with the way your products are packed.
We have compiled a list of some complaints that customers have shared about packages in general.
Complaint #1: "I Cannot Open The Damn Package!" What is the use of such packaging, which is really difficult to open? You should understand that your customers are waiting eagerly to lay their hands on your products.
Don't make it so difficult for them.
While it is not advisable to make your packaging weak, it should not be packed in such a way that customers spend a lot of time opening it.
A better way to rectify this issue would be to make use of innovative designs that are not only durable in nature but can be opened quickly with minimal effort.
Proof of such a design exists today as 2 students have come up with a great instant packaging design that can not only be packed and opened in very less time but it uses less resources without compromising on durability and quality.
Moreover decide the type of packaging that suits your product, for example, flexible packaging, container packaging, cushion based packaging, etc.
Complaint #2: "A Big Box for a Small Item! Are You Blind?" When it comes to packaging, customers do judge the book by its cover.
In simple words, the larger the box, the bigger the expectation of the size of contents.
Customers often associate the type and size of packaging with the actual word and the dimensions of the product stored inside.
So when a customer complains about the package being too large, then you need to understand that you have just broken his expectations.
You can't blame the customer for developing such anticipations.
Using appropriate size boxes not only helps to reduce costs and wastage, but it also helps your customers to keep relevant anticipations from your packages.
This is extremely crucial in cases where the customer needs to pay for the shipping costs so that the package should at least justify the worth of its contents.
Complaint #3: "Such Flimsy Packaging! Why Did You Bother to Pack At All?" You often find yourself at the receiving end of the product delivery process.
You would have noticed that at times, the packaging does not cut it enough.
Bits of the material would be exposed in some places where the most damage has been made.
One of the main reasons behind this is flimsy packing where the material has just been patched up without giving due consideration to the way the contents are packed and other possible requirements such as cushioning and secondary packaging layer.
Check your packaging before the product is packed.
Do not consider this as a last minute check-up.
Choose the packaging material according to the contents and then make sure that they are subjected to least damage.
It is important for the contents to stay in place throughout the transit.
Complaint #4: "I know it's About Presentation but Isn't This Too Much?" You need to balance your packaging design in just the right proportion or else you could deter your customers.
Excess of anything is bad and it applies pretty well for packages too.
While it is important that your packaging design stands out from the crowd, it is even more important that the elements be balanced with the intention of achieving apt user engagement.
After all, the customer is more interested in the contents than the package.
A good approach would be to use focus groups to come up with innovative ideas.
These brainstorming sessions would also help you to identify possible weaknesses in your current design.
You can also give due consideration to the functional aspect and re-use possibilities of the package as this is in trend now.
Complaint #5: "Is This Recyclable?" Yes, people do ask this question and this is a good change.
People have started accepting green practices into their lives and have even become conscious about it.
So if you have not started using recyclable materials in your packaging design, then you should definitely include it ASAP.
These are great for saving costs and also give your business the opportunity to contribute towards ecological conservation.
The Bottom Line Do not ignore the complaints of your customers as sometimes they will help you to identify some really crucial flaws which, if left unresolved, could lead to loss of sales and reduced consumer base.
Analyze these complaints and try to identify the root cause of your problems.
They will give you valuable insight into the areas which need immediate attention in your packaging design.
But what if your packaging design is generating more complaints than sales? This is a clear indication that there is something terribly wrong with the way your products are packed.
We have compiled a list of some complaints that customers have shared about packages in general.
Complaint #1: "I Cannot Open The Damn Package!" What is the use of such packaging, which is really difficult to open? You should understand that your customers are waiting eagerly to lay their hands on your products.
Don't make it so difficult for them.
While it is not advisable to make your packaging weak, it should not be packed in such a way that customers spend a lot of time opening it.
A better way to rectify this issue would be to make use of innovative designs that are not only durable in nature but can be opened quickly with minimal effort.
Proof of such a design exists today as 2 students have come up with a great instant packaging design that can not only be packed and opened in very less time but it uses less resources without compromising on durability and quality.
Moreover decide the type of packaging that suits your product, for example, flexible packaging, container packaging, cushion based packaging, etc.
Complaint #2: "A Big Box for a Small Item! Are You Blind?" When it comes to packaging, customers do judge the book by its cover.
In simple words, the larger the box, the bigger the expectation of the size of contents.
Customers often associate the type and size of packaging with the actual word and the dimensions of the product stored inside.
So when a customer complains about the package being too large, then you need to understand that you have just broken his expectations.
You can't blame the customer for developing such anticipations.
Using appropriate size boxes not only helps to reduce costs and wastage, but it also helps your customers to keep relevant anticipations from your packages.
This is extremely crucial in cases where the customer needs to pay for the shipping costs so that the package should at least justify the worth of its contents.
Complaint #3: "Such Flimsy Packaging! Why Did You Bother to Pack At All?" You often find yourself at the receiving end of the product delivery process.
You would have noticed that at times, the packaging does not cut it enough.
Bits of the material would be exposed in some places where the most damage has been made.
One of the main reasons behind this is flimsy packing where the material has just been patched up without giving due consideration to the way the contents are packed and other possible requirements such as cushioning and secondary packaging layer.
Check your packaging before the product is packed.
Do not consider this as a last minute check-up.
Choose the packaging material according to the contents and then make sure that they are subjected to least damage.
It is important for the contents to stay in place throughout the transit.
Complaint #4: "I know it's About Presentation but Isn't This Too Much?" You need to balance your packaging design in just the right proportion or else you could deter your customers.
Excess of anything is bad and it applies pretty well for packages too.
While it is important that your packaging design stands out from the crowd, it is even more important that the elements be balanced with the intention of achieving apt user engagement.
After all, the customer is more interested in the contents than the package.
A good approach would be to use focus groups to come up with innovative ideas.
These brainstorming sessions would also help you to identify possible weaknesses in your current design.
You can also give due consideration to the functional aspect and re-use possibilities of the package as this is in trend now.
Complaint #5: "Is This Recyclable?" Yes, people do ask this question and this is a good change.
People have started accepting green practices into their lives and have even become conscious about it.
So if you have not started using recyclable materials in your packaging design, then you should definitely include it ASAP.
These are great for saving costs and also give your business the opportunity to contribute towards ecological conservation.
The Bottom Line Do not ignore the complaints of your customers as sometimes they will help you to identify some really crucial flaws which, if left unresolved, could lead to loss of sales and reduced consumer base.
Analyze these complaints and try to identify the root cause of your problems.
They will give you valuable insight into the areas which need immediate attention in your packaging design.
Source...