Branding is one of the things that will set you apart from your contemporaries.
This may be in terms of your logo, slogan, company name, or your website.
You can also establish the image of your company through writing press releases.
Here are 6 key ways to make more profit through press release writing and eventually build credibility for your business: 1.
Give a short description of your press release.
Just like when you're writing a news article, give them all the juiciest details in your first paragraph.
It will surely encourage your customers to read further and look into other information that will satisfy their curiosity.
2.
Connection is essential.
Your customers must be able to relate to the press releases you have written.
It may help if you can already identify to whom you're writing the articles for.
You can base the treatment of your articles to them.
You will know if you're going to make it sound conversational or more formal.
3.
Focus on your first words.
Humans have limited attention span.
They can't take anything that sounds boring.
Thus, you have to ensure that the first few words of your article are compelling and intriguing.
4.
Just write about facts.
Remember that you're building the reputation of your business through your press releases.
Thus, you can't afford to bluff or create false information about your business.
Make your press release believable by utilizing testimonials or recent studies supporting your claims.
5.
Give very detailed contact information.
Press releases are great avenues to provide your company address, e-mail address, and all contact numbers.
After all, your main objective is to compel your readers to take action.
6.
Write when there's worth discussing.
Don't create scenarios or exaggerate a simple situation just so you can release a company article.
Make sure that the news is substantial enough to merit attention from your readers.