Dentists, along with other health care practitioners, must make use of dental internet marketing in their arsenal to attain top Google ranking status, which will increase the exposure of their practices to their local communities.

With the negative connotations connected with advertising in the professional medical and dental fields, dentists and other health professionals have long been wary of marketing their treatment centers, fearing that any advertising efforts would have a detrimental effect on their medical standing. Many decades ago, this was a genuine issue. However, with the turbulent conditions of the present economy, which has resulted in a large amount of U.S. individuals losing their health and dental insurance coverage, health care practitioners can no longer afford to turn their backs on marketing their practices if they want to guarantee their own economic survival.

One the most effective and inexpensive ways for a dentist to gain presence for his practice is by using internet dental marketing as most prospective patients like to study dentists via the internet before they choose one. As people have turned to the internet instead of the phone book, it is important for a dentist to have his information secure a top page ranking and high positioning on Google along with other major search engines.

€Search engines like Yahoo! or Ask.com look for regular updates on internet sites, so if you're a dental practitioner with a website which showcases your services, you have to make sure you update as well as optimize it once or twice a week,€ says Mr. Helmut Flasch, a dental practice management consultant and CEO of Doctor Relations, a dental consulting firm situated in Canoga Park, CA. €The best and simplest way to enhance your web page is simply by posting blogs onto it,€ he explains.

Flasch willingly admits that revising sites on a constant basis takes a little effort and maintenance, however, he points out that there are firms that can help increase a dentist's chances of scoring a high standing on the the major search engines' databases. Moreover, he emphasizes the importance of keyword phrases being present within the blog page. €The significantly more keywords in your blog, the better your opportunity is for being deemed relevant and therefore being picked up by the search engines,€ states Flasch.

Another essential element to a dentist's website is the inclusion of brief videos that highlight the practice. €It's true. Search engines like Google prefer video content material. Having a video up on your website is a really huge edge to your online dental marketing strategy,€ says Mr. Flasch. Furthermore, he points out that video boxes on a search engine page attracts the interest of visitors rather than written textual content.

Perhaps the most crucial factor of all to attain high page ranking, according to Flasch, is for a dentist to put links to his website on other websites that receiveget} high traffic. Such popular sites would include Youtube.com, Dailymotion, Twitter and Facebook. These websites are free of charge to use as a marketing tool and can host the dentist's videos and content articles as well. Within a few months of consistently making use of this form of dentist internet marketing in order to submit content to such social networking sites, a dental professional will notice his standing progressively growing on the major search engines like Google. €It's truly a wiser and a far more affordable method for a dentist to get new patients, compared to using traditional, costly marketing measures, particularly in the present economy,€ concludes Mr. Flasch.

Helmut Flasch is a dental internet marketing consultant and author of "Double Your Business but Not Your Troubles.€