Book Marketing - Speak Once and Profit 10 Ways While You Brand Yourself As an Expert
Public appearances should be a part of every published author's marketing strategy.
Live presentations have an intrinsic power not felt in most other forms of communication.
A synergy exists between the speaker and the audience that's hard to capture in the sterile confines of a recording room.
Why lose those charged moments? Capture them with a digital recorder and put them to full advantage.
Today, a digital video file can be reformatted and re-used to multiply your profits and brand you as an expert.
You can take create these products in your own home office, deliver them immediately and with no production costs.
Without any other staff or technicians, you could set up your laptop with its webcam directed your way and record your speech.
Add 2 simple shop lights to eliminate shadows, and you're set.
If you have someone with you who can handle a stand-alone digital video recorder, so much the better.
Once recorded, that single speech will give you opportunities to widen your product base and create additional income at the speed of sound.
That one speech can become the center of a distinct marketing strategy.
Here are 10 ideas to help you profit from that one appearance: 1.
Copy the video onto DVDs to sell or use as bonuses.
The video could sell for $25-$50, but even as a bonus it is valuable because it lets people see you and hear you.
You stop being a disembodied voice and become someone they know, like, and trust.
2.
Cut out soundbites for video banners and advertisements.
Even a 5-second clip can provide a significant increase in your sales.
3.
Use the introduction of your speech as a video teaser for online promotion of your other products such as training programs and study courses.
If you were convincing enough to pique the interest of your real-life audience, your online audience will be more likely to buy the full program.
4.
Post the speech on YouTube with a link to your site and other products.
Although the speech itself is free, your audience is primed to learn more, a terrific boost to your brand, as well as your net sales.
5.
Divide the speech into sections and create a video podcast series.
Coming into someone's life on a daily basis is a great marketing tool.
Your subscribers will be more likely to purchase big-ticket items such as conference tickets or personal mentoring services.
6.
Create a speaker page on your website with video clips that will encourage more speaking gigs.
As with all promotion strategies, this is the building process.
The more speeches you have on your speaker page, the more likely that you'll have additional invitations.
This means added opportunities for book promotion, personal branding, and more speeches that can be multi-purposed.
7.
Set up video streaming to allow other groups to hear your presentation onscreen instead of in person.
Using this method, you can be paid many times over for the same amount of work...
and without travel expenses or jet lag.
8.
Separate out the audio and put it on CDs so people can listen to it in their cars.
Or post it as an MP3 download to their iPod to listen to while jogging.
CDs cost about a dollar apiece to create and can be sold for $20 and up.
MP3 files are free, so any sales are pure profit.
9.
Have the speech transcribed to create a booklet or an e-guide.
Put the electronic version on ClickBank.
Transcriptions are often overlooked, but in today's world, writing that sounds like talking is much more popular than the old academic reporting style.
A transcribed speech is a natural for this medium.
10.
Divide the transcription into articles that you can use in your own newsletter or post on article directories.
Always include links back to your website or to other products you are promoting.
Articles are a great means of online promotion because the person reading has already shown he is interested in what you have to say.
And articles don't always have to be free.
Call it a report and you can sell it as well.
Live presentations have an intrinsic power not felt in most other forms of communication.
A synergy exists between the speaker and the audience that's hard to capture in the sterile confines of a recording room.
Why lose those charged moments? Capture them with a digital recorder and put them to full advantage.
Today, a digital video file can be reformatted and re-used to multiply your profits and brand you as an expert.
You can take create these products in your own home office, deliver them immediately and with no production costs.
A digital video file can be reformatted and re-used to multiply your profits and brand you as an expert.Let's say you do have a public appearance.
Without any other staff or technicians, you could set up your laptop with its webcam directed your way and record your speech.
Add 2 simple shop lights to eliminate shadows, and you're set.
If you have someone with you who can handle a stand-alone digital video recorder, so much the better.
Once recorded, that single speech will give you opportunities to widen your product base and create additional income at the speed of sound.
That one speech can become the center of a distinct marketing strategy.
Here are 10 ideas to help you profit from that one appearance: 1.
Copy the video onto DVDs to sell or use as bonuses.
The video could sell for $25-$50, but even as a bonus it is valuable because it lets people see you and hear you.
You stop being a disembodied voice and become someone they know, like, and trust.
2.
Cut out soundbites for video banners and advertisements.
Even a 5-second clip can provide a significant increase in your sales.
3.
Use the introduction of your speech as a video teaser for online promotion of your other products such as training programs and study courses.
If you were convincing enough to pique the interest of your real-life audience, your online audience will be more likely to buy the full program.
4.
Post the speech on YouTube with a link to your site and other products.
Although the speech itself is free, your audience is primed to learn more, a terrific boost to your brand, as well as your net sales.
5.
Divide the speech into sections and create a video podcast series.
Coming into someone's life on a daily basis is a great marketing tool.
Your subscribers will be more likely to purchase big-ticket items such as conference tickets or personal mentoring services.
6.
Create a speaker page on your website with video clips that will encourage more speaking gigs.
As with all promotion strategies, this is the building process.
The more speeches you have on your speaker page, the more likely that you'll have additional invitations.
This means added opportunities for book promotion, personal branding, and more speeches that can be multi-purposed.
7.
Set up video streaming to allow other groups to hear your presentation onscreen instead of in person.
Using this method, you can be paid many times over for the same amount of work...
and without travel expenses or jet lag.
8.
Separate out the audio and put it on CDs so people can listen to it in their cars.
Or post it as an MP3 download to their iPod to listen to while jogging.
CDs cost about a dollar apiece to create and can be sold for $20 and up.
MP3 files are free, so any sales are pure profit.
9.
Have the speech transcribed to create a booklet or an e-guide.
Put the electronic version on ClickBank.
Transcriptions are often overlooked, but in today's world, writing that sounds like talking is much more popular than the old academic reporting style.
A transcribed speech is a natural for this medium.
10.
Divide the transcription into articles that you can use in your own newsletter or post on article directories.
Always include links back to your website or to other products you are promoting.
Articles are a great means of online promotion because the person reading has already shown he is interested in what you have to say.
And articles don't always have to be free.
Call it a report and you can sell it as well.
Source...