Customer conversion depends on good copy writing. No matter how optimized your site, no matter how simple that site is to navigate, the words form the very foundation of your visitors' experiences. Many webmasters place their time, energy, and money solely into the optimization and design aspects of their sites, allowing their website copy writing to be simply an afterthought. They forget that any money which exchanges hands is a result of a real reader.
The novelty of the Internet has worn off. The web is a tool and source of income for millions of people. Capitalists realize understand the demands of the market, and that they are competing with hundreds of businesses for the same global product niche. Discerning customers choose their products both on the brand's ability to communicate and the professional quality of their websites. While some believe that everyone who is literate can write great website copy, that is simply not the case.
The success of a website is determined by the website's visitors and the search engine crawlers. While the articles and the information may please the crawlers, the person actually reading the information decides whether to buy that company's products and services. Companies generate sales by convincing their readers that they can provide those readers with what they need. To do that, superior website copy writers are necessary.
These six website copy writing strategies produce effective and gripping website content.
i) Cut to the Chase: Websites have ten seconds to capture the attention of their readers. This means that the website copy writing has to be clear and concise, avoid rambling, and focus on the benefits to the reader. While a company may be eager to talk about the features of its latest and greatest product, the customer is more interested in how that product alleviates one of their pain points.
ii) Appeal to Emotion: Psychologically, people thrive on either the pragmatic or the emotional side when they are reading. A reader wants to be charmed by a company's message. They want to be thoroughly charmed on both the pragmatic and the emotional side. The website copy writing must talk about how the products or services can save money, make money, look better, lose weight, and more.
iii) Write A Killer Headline: A sizzling headline entices readers to stay on a company's website. Ultimately, that sizzling headline must be short, pithy, and attention grabbing. A great website copy writer will write a short headline, one that uses action words and captures the imagination of the readers. This attracts those well deserved clicks.
iv) Call to Action: Any great piece of website copy writing needs to direct the readers where to go after reading. You might decide that a reader needs to go to another website. You might also decide that a reader should call a phone number. Regardless, that call to action needs to be determined before the website copy writing is done.
v) Make Copy Lively: Use only the words which you need to use and no more. The copy which you have written is supposed to entertain, rather than put your readers and viewers to sleep. Add humor, use valuable information, and touch it up with a little controversy. You should not have to drag your readers from one word to the next; they should want to skip lively and have a perfect image of your product or service in their heads.
vi) Add Testimonials: Testimonials add a bit of social proof to your website copy writing. You want to speak directly to the readers, not only starting it with a killer headline, but carrying on the thread with the emotional social testimonials which show the readers that they are not alone. This is a form of validation, one of the strongest selling points that you have in your arsenal.
Your website is your internet home. You want to have everything in place, and lousy or weak copy will drive your readers away€" especially if the rest of the work is sharp. By all means, the words which you use are drastically important, and any website copy writing that you do should be done with care and enthusiasm.