Article Submission Secrets - What a Resource Box Is and How It Is Critically Important to Your Biz
Your resource box is the end of your article.
It's the last thing the reader sees.
According to the great folks over at EzineArticles,the article body the 'give' and the article resource box the 'take.
' It's your opportunity to add someone to your playground, to your list, to your world, to your marketing world.
They've read something about you, and now there are going to be clickable links in there to come back to your website or blog for more information.
So if you don't know what a rainmaker is in business, in any kind of practice or any kind of firm, a rainmaker is the person that brings in the clients.
In my marriage & family and relationship coaching private practice back in Florida, when I did that for a time, I was the rainmaker because I had a weekly column in the paper.
I filled my practice and other people's practices from that column.
In your article online, your resource box is your rainmaker.
That's what brings people back to your website.
It's your chance to connect with someone long-term.
Connecting short term Now the short-term is they've read your article, they liked what you had to say, and they want more.
They come back and check out your website and they're a visitor.
When they sign up for something they're a prospect, and then you work with them from there.
Connecting long term The long-term part of it is two things: the long-term value of a brand new client/customer/student/member/mentee - whatever you want to call them.
And the fact that what happens as you begin to develop a presence on the internet with articles because article marketing is the slam dunk best way to develop a powerful presence quickly because your articles get spread all over the internet.
So what happens is people will come to EzineArticles, read your article, like it, go use it on their website or blog or just gain information from it themselves, and then want to know more about what they've read.
Think about it.
I call it the John Grisham effect.
You go and you read a new paperback novel by somebody and you really like it, so you want to know what else they've written, right? Same thing with this.
People come and they read your article.
They like it and want more, so they start checking out your other articles, clicking through to your other links, and pretty soon you've developed a following, and that's how you connect long-term.
Your resource box also is your pathway to what I call the 3 P's - prospects, publicity & profits - people coming to your website and signing up for things.
You create a massive presence on the internet with your articles and turn that into profits.
It's the last thing the reader sees.
According to the great folks over at EzineArticles,the article body the 'give' and the article resource box the 'take.
' It's your opportunity to add someone to your playground, to your list, to your world, to your marketing world.
They've read something about you, and now there are going to be clickable links in there to come back to your website or blog for more information.
So if you don't know what a rainmaker is in business, in any kind of practice or any kind of firm, a rainmaker is the person that brings in the clients.
In my marriage & family and relationship coaching private practice back in Florida, when I did that for a time, I was the rainmaker because I had a weekly column in the paper.
I filled my practice and other people's practices from that column.
In your article online, your resource box is your rainmaker.
That's what brings people back to your website.
It's your chance to connect with someone long-term.
Connecting short term Now the short-term is they've read your article, they liked what you had to say, and they want more.
They come back and check out your website and they're a visitor.
When they sign up for something they're a prospect, and then you work with them from there.
Connecting long term The long-term part of it is two things: the long-term value of a brand new client/customer/student/member/mentee - whatever you want to call them.
And the fact that what happens as you begin to develop a presence on the internet with articles because article marketing is the slam dunk best way to develop a powerful presence quickly because your articles get spread all over the internet.
So what happens is people will come to EzineArticles, read your article, like it, go use it on their website or blog or just gain information from it themselves, and then want to know more about what they've read.
Think about it.
I call it the John Grisham effect.
You go and you read a new paperback novel by somebody and you really like it, so you want to know what else they've written, right? Same thing with this.
People come and they read your article.
They like it and want more, so they start checking out your other articles, clicking through to your other links, and pretty soon you've developed a following, and that's how you connect long-term.
Your resource box also is your pathway to what I call the 3 P's - prospects, publicity & profits - people coming to your website and signing up for things.
You create a massive presence on the internet with your articles and turn that into profits.
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