Three Easy Ways Branded QR codes Can Increase Revenue
Branded QR codes, a form of matrix barcodes, are the latest Internet marketing tools to hit the marketing world, and they've quickly become far more than a passing fad. If you're considering adding these matrix barcodes to your line-up of advertising tools, you're taking advantage of one of the best online marketing tools available. But don't stop there; work with your SEO company or web design firm to create a code that's branded with your logo or company name for maximum impact. Studies show that you can increase the effectiveness of your QR codes by up to 20% if they are branded. What are some of the ways you can use these new codes in order to increase brand awareness and generate sales?
Clear The Clutter From Your Business Cards And Brochures
It's tempting to put as much information as possible on your company business cards and brochures, but this usually leads to cluttered, unattractive materials that potential customers and clients toss because they don't want to wade through all that extraneous information. Instead, put the bare minimum on your cards. Remember, white space is just as important as text. The business name, employee name, and a phone number and address should be more than sufficient. If you want to include a list of products, alternative methods of contact, or a sales promo, simply add branded QR codes that link users to your company website. A web design company that also does social media can create matrix barcodes packed with all the information you want to convey.
Offer Special Discounts
Everyone enjoys feeling like they're a member of a special €club€ or group that has something special going for it. Offering special pricing, added perks, or unique opportunities via branded QR codes is a great way to generate interest in your products and create real buzz. You'll be surprised by how quickly discounts tied to matrix barcodes can go viral, particularly if they can be retweeted. Don't pass up the opportunity to let your customers spread the word about your company for you.
Serve Your Customers 24/7
Wouldn't it be great if your offices were open 24 hours a day, seven days a week? It's not practical to keep a bricks and mortar location open around the clock, but you can make sure you don't lose potential customers who show up during off hours. Be sure you prominently display a sign that says something like €Our Website is Always Open!€ next to a QR code that will take people to your online store. You can pick up sales you would otherwise have missed even while you're asleep.
Give Customers Valuable Information
Not all branded QR codes are strictly for advertising or sales. If you sell a product that may need simple repairs down the road, a branded QR code can take customers directly to your customer service site. Simply attach a sticker to each product with a brief message and a matrix barcode that will take users to a customer service website or a step-by-step guide to fixing the problem themselves. Does your business rely on plenty of repeat orders? Ask your SEO company to create a matrix barcode and web page that will let customers automatically reorder supplies.
Clear The Clutter From Your Business Cards And Brochures
It's tempting to put as much information as possible on your company business cards and brochures, but this usually leads to cluttered, unattractive materials that potential customers and clients toss because they don't want to wade through all that extraneous information. Instead, put the bare minimum on your cards. Remember, white space is just as important as text. The business name, employee name, and a phone number and address should be more than sufficient. If you want to include a list of products, alternative methods of contact, or a sales promo, simply add branded QR codes that link users to your company website. A web design company that also does social media can create matrix barcodes packed with all the information you want to convey.
Offer Special Discounts
Everyone enjoys feeling like they're a member of a special €club€ or group that has something special going for it. Offering special pricing, added perks, or unique opportunities via branded QR codes is a great way to generate interest in your products and create real buzz. You'll be surprised by how quickly discounts tied to matrix barcodes can go viral, particularly if they can be retweeted. Don't pass up the opportunity to let your customers spread the word about your company for you.
Serve Your Customers 24/7
Wouldn't it be great if your offices were open 24 hours a day, seven days a week? It's not practical to keep a bricks and mortar location open around the clock, but you can make sure you don't lose potential customers who show up during off hours. Be sure you prominently display a sign that says something like €Our Website is Always Open!€ next to a QR code that will take people to your online store. You can pick up sales you would otherwise have missed even while you're asleep.
Give Customers Valuable Information
Not all branded QR codes are strictly for advertising or sales. If you sell a product that may need simple repairs down the road, a branded QR code can take customers directly to your customer service site. Simply attach a sticker to each product with a brief message and a matrix barcode that will take users to a customer service website or a step-by-step guide to fixing the problem themselves. Does your business rely on plenty of repeat orders? Ask your SEO company to create a matrix barcode and web page that will let customers automatically reorder supplies.
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