Full Color Banners - When Business Gets Tough, the Tough Get Creative
If the back of your business faces a busy street, then you should have a full color banner under your regular fixed signage.
People that drive by frequently get accustomed to seeing your fixed signage and pay less attention to it over time.
Change things up a little bit, especially in a tough economy like most small businesses are dealing with now.
What do I mean by change it up? Use a series of inexpensive, striking full color banners to advertise sales, special events, training sessions, new product lines, new service providers and more.
Make the banners different colors, but still within the envelope of your business branding and image.
Change them out weekly or biweekly so that there is a noticeable different look, that will draw the attention back to your business as they are passing by.
This is an excellent business strategy for small businesses that are in large malls, with their main signage in front facing the parking lot and their back door facing a busy major street or traffic pattern of their town or city.
An excellent approach, and one that saves money on the cost of the full color banner, is to have it printed roughly the same size as your signage (height and width) on the back of your business.
The banner is hung directly above or below your fixed signage, allowing the use of logo's, colors and branding fonts making up your fixed signage.
With this approach, all you print on the banner is the special event or sale and telephone number to call to take advantage of the event.
Let me give you a good example of what is being described.
A designer eyewear company we do business with brought in a new eye doctor that was doing evening eye exams.
The front of their business faces a small parking lot and the back of their business faces a major east/west artery of the city they do business in.
The business has like signage on front and back with their logos and fonts included.
We designed a full color banner the height and width of the fixed signage on back that read "EVENING EYE EXAMS" then the number to call to make an appointment with the new eye doctor.
We have also designed seasonal banners for this eyewear business that are hung under their fixed signage identifying the specials or events associated with the season.
The Holiday banner is red and green, the St.
Patrick's Day banner is green with white letters, the 4th of July banner is red, white and blue.
I'm sure you get the message we are trying to convey.
Several important factors should be considered when implementing this full color banner strategy.
Get a new banner with different message and color from time to time to keep it fresh.
This strategy has proven itself over and over again in terms of new customers through the door that travel the major street behind the business.
When the times get tough, the tough get creative.
People that drive by frequently get accustomed to seeing your fixed signage and pay less attention to it over time.
Change things up a little bit, especially in a tough economy like most small businesses are dealing with now.
What do I mean by change it up? Use a series of inexpensive, striking full color banners to advertise sales, special events, training sessions, new product lines, new service providers and more.
Make the banners different colors, but still within the envelope of your business branding and image.
Change them out weekly or biweekly so that there is a noticeable different look, that will draw the attention back to your business as they are passing by.
This is an excellent business strategy for small businesses that are in large malls, with their main signage in front facing the parking lot and their back door facing a busy major street or traffic pattern of their town or city.
An excellent approach, and one that saves money on the cost of the full color banner, is to have it printed roughly the same size as your signage (height and width) on the back of your business.
The banner is hung directly above or below your fixed signage, allowing the use of logo's, colors and branding fonts making up your fixed signage.
With this approach, all you print on the banner is the special event or sale and telephone number to call to take advantage of the event.
Let me give you a good example of what is being described.
A designer eyewear company we do business with brought in a new eye doctor that was doing evening eye exams.
The front of their business faces a small parking lot and the back of their business faces a major east/west artery of the city they do business in.
The business has like signage on front and back with their logos and fonts included.
We designed a full color banner the height and width of the fixed signage on back that read "EVENING EYE EXAMS" then the number to call to make an appointment with the new eye doctor.
We have also designed seasonal banners for this eyewear business that are hung under their fixed signage identifying the specials or events associated with the season.
The Holiday banner is red and green, the St.
Patrick's Day banner is green with white letters, the 4th of July banner is red, white and blue.
I'm sure you get the message we are trying to convey.
Several important factors should be considered when implementing this full color banner strategy.
- Keep all the banners consistently the same size.
- Have the same grommet pattern installed on all the banners for ease of hanging
- Install easy hang hooks (which keep the banner taunt so not affected by wind) for easy change out of the banners.
Get a new banner with different message and color from time to time to keep it fresh.
This strategy has proven itself over and over again in terms of new customers through the door that travel the major street behind the business.
When the times get tough, the tough get creative.
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