Pickup trucks have long been an American icon. From their humble beginnings as what was essentially farm equipment to the luxurious and powerful status symbols seen today, the pickup truck has evolved greatly while still maintaining its masculine appeal. From cowboys and carpenters to suburban soccer moms, driving one has become a powerful statement of personality and character. No vehicle represents this evolution more clearly than the Dodge Ram.

In most product segments, one brand will move to the forefront, becoming representative of what a product stands for in the eyes of the average consumer. For many people, the Dodge Ram is exactly that, the quintessential truck. With its powerful stance, signature curves, and iconic rams head logo, there is little chance of mistaking it for anything else on the road. Although quite often personalized to a great extent, there is no changing the spirit of the vehicle.

With many options available, there are as many variations as there are divers on the road. Two door and four door cab options are both very popular, giving it the versatility to operate as either a family or a work vehicle. Often times, it is both. Having the ability to take the family on vacation is certainly an evolution from the early days when trucks were essentially seen as tools designed to perform very specific jobs.

For those who still wish to haul heavy loads and perform work duties with their pickups, there have been no sacrifices made in the name of family comfort. From extended beds to optional engine upgrades, there is no shortage of customizable work features. Whether its towing capacity or torque that a person seeks, there is a Ram for the job.

With progression comes variety. As it has continued to evolve, many options have become available that were once reserved for luxury vehicles only. From on board navigation systems to top of the line stereo equipment, buyers can choose just about any set of technological features they would like. Hands free phones and global positioning systems are also gaining quickly in popularity.

Of course, there are also special editions releases every so often. Sport packages offer spoilers, lowered suspension, and increased horse-power. These are the rare breed of pickup truck designed for the speed enthusiast. Customized body kits and a lower profile give this particular option a more urban appeal.

Personalization has long been a part of truck culture. From basic bumper stickers to fully modified engines and body work, those who drive trucks have never been afraid to wear their hearts on their sleeves. The Dodge Ram offers no shortage of features to choose from on this front, either. Lift kits are often used to elevate the vehicle to an even grander stature while chrome detailing adds an industrial flare to its visual appeal. There is no limit to what a Ram can be.

Whether it is hauling lumber or picking up groceries, the Dodge Ram personifies reliability and strength. As an industry leader, it defines the pickup category and represents North American working-class culture at its finest. It is a truck among trucks.