Flash Websites - Why They Are Obsolete
Many people want a fully animated website with fancy effects.
The websites you have seen in the past that did that were built on a platform called flash.
There can be animated elements to any site, but animating the entire site requires flash.
Flash should not be used in your website for a few reasons.
In a nutshell, flash reduces your search engine rank and causes your site to miss out on a ton of potential viewers.
Below we have listed very interesting research that proves why your website design company should not be using flash when designing your site.
According to recent statistics...
61% of customers who visit a mobile unfriendly site are likely to go to a competitor's site (Karim Temsamani at IABALM 2012 via IAB) 61% of smartphone users make local searches from a device (Local Search Usage Study February 2012) Nielsen's figures for Q4 2011 in the US show Android as the leading OS with 46.
3% of all currently-owned smartphones, followed by Apple's iPhone at 30% and the RIM OS at 14.
9%.
According another study, apple iOS (which doesn't support flash) accounts for 61% of mobile device users.
The reason why this is so high is because apple offers the iPhone, iPad, and iPod touch all as mobile devices.
Other research finds that the amount of total Internet users browsing on mobile devices increased from 4% in the third quarter of 2010 to 13% in the fourth quarter of 2011.
This percentage is expected to increase exponentially over the next few years.
According to this same research, 47% of all mobile users were on an iOS device.
How much potential traffic could this bring to your site? Most search engines cannot index text on a website delivered by flash.
Indexing is the process where search engines read your entire site and use the text and pictures to automatically categorize your site in their engine.
The amount of text, what the text says, and how much unique content you have can make or break where your site ranks in search engines.
(search engine ranking refers to the #position of your site when someone searches for something that your site contains.
) Taking All of these statistics along with the negative impact flash has on your website's search engine rank, I think it is fairly obvious now why you don't want any flash content on your website.
The websites you have seen in the past that did that were built on a platform called flash.
There can be animated elements to any site, but animating the entire site requires flash.
Flash should not be used in your website for a few reasons.
In a nutshell, flash reduces your search engine rank and causes your site to miss out on a ton of potential viewers.
Below we have listed very interesting research that proves why your website design company should not be using flash when designing your site.
According to recent statistics...
61% of customers who visit a mobile unfriendly site are likely to go to a competitor's site (Karim Temsamani at IABALM 2012 via IAB) 61% of smartphone users make local searches from a device (Local Search Usage Study February 2012) Nielsen's figures for Q4 2011 in the US show Android as the leading OS with 46.
3% of all currently-owned smartphones, followed by Apple's iPhone at 30% and the RIM OS at 14.
9%.
According another study, apple iOS (which doesn't support flash) accounts for 61% of mobile device users.
The reason why this is so high is because apple offers the iPhone, iPad, and iPod touch all as mobile devices.
Other research finds that the amount of total Internet users browsing on mobile devices increased from 4% in the third quarter of 2010 to 13% in the fourth quarter of 2011.
This percentage is expected to increase exponentially over the next few years.
According to this same research, 47% of all mobile users were on an iOS device.
How much potential traffic could this bring to your site? Most search engines cannot index text on a website delivered by flash.
Indexing is the process where search engines read your entire site and use the text and pictures to automatically categorize your site in their engine.
The amount of text, what the text says, and how much unique content you have can make or break where your site ranks in search engines.
(search engine ranking refers to the #position of your site when someone searches for something that your site contains.
) Taking All of these statistics along with the negative impact flash has on your website's search engine rank, I think it is fairly obvious now why you don't want any flash content on your website.
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