Facebook Photography - 3 Ways to Fill Your Calendar & Increase Your Income Using Facebook
Facebook has become the marketing medium of choice for many entrepreneurial minded photographers.
As a result of the economic down turn traditional marketing vehicles like print advertising and direct mail have become too cost prohibitive for many independent studios.
So many photographers are now turning to social networking as way to connect with their target audience and attract with new clients.
Photographer Monica Sigmon is one such photographer.
Sigmon turned to the Facebook when bookings in her high end Williamsburg Virginia based portrait studio began to dwindle.
But instead of worrying over the downturn she rolled up her sleeves and figured out a new way to not only use the medium to attract new prospects but, turn those prospects into paying clients.
And that is the focus of today's article.
3 Ways To Fill Your Calendar & Increase Your Income Using Facebook: 1.
Do Your Prospecting On Facebook: The best way to do this is to create what is known within the Facebook community as a "Fan Page".
A fan page is very different from your main profile page.
Your fan page acts as its self-contained identity and makes it easy for you to collect potential clients for your free live event.
2.
Create Albums Within Your Fan Page: Again this is the key! With out this step you might as well not even bother hosting the event.
The reason you need an album within your fan page is so you can distribute your clients photos within this album.
The event is coordinated through the Facebook and the finished product is delivered the same way.
3.
Monetize Your Event: Remember the key is to draw people to your event by offering a free portrait session; it can be 10 minutes, preferably no more than 20 minutes per client.
The idea is get as many quality photos taken in the shortest amount of time.
And then up sell, up sell, up sell.
The key ingredients here are speed, quality and quantity.
The more sessions you book the more energy you create, as the energy in the room increases so will the enthusiasm, (it's contagious); and of course if you've done your job well chances are good that participants will naturally desire to purchase more photos and that's where you'll really make money.
The idea is simple: provide one great image for free; this allows your client to sample working with you, next provide your new client even more great images for a nominal price, perhaps another Facebook profile pic or physical print.
This is where you ratchet up your earning potential.
But the benefits don't stop there, no, the the best part is you now have a whole batch of new relationships eagerly spreading the word about you! Sounds like a good deal to me.
As a result of the economic down turn traditional marketing vehicles like print advertising and direct mail have become too cost prohibitive for many independent studios.
So many photographers are now turning to social networking as way to connect with their target audience and attract with new clients.
Photographer Monica Sigmon is one such photographer.
Sigmon turned to the Facebook when bookings in her high end Williamsburg Virginia based portrait studio began to dwindle.
But instead of worrying over the downturn she rolled up her sleeves and figured out a new way to not only use the medium to attract new prospects but, turn those prospects into paying clients.
And that is the focus of today's article.
3 Ways To Fill Your Calendar & Increase Your Income Using Facebook: 1.
Do Your Prospecting On Facebook: The best way to do this is to create what is known within the Facebook community as a "Fan Page".
A fan page is very different from your main profile page.
Your fan page acts as its self-contained identity and makes it easy for you to collect potential clients for your free live event.
2.
Create Albums Within Your Fan Page: Again this is the key! With out this step you might as well not even bother hosting the event.
The reason you need an album within your fan page is so you can distribute your clients photos within this album.
The event is coordinated through the Facebook and the finished product is delivered the same way.
3.
Monetize Your Event: Remember the key is to draw people to your event by offering a free portrait session; it can be 10 minutes, preferably no more than 20 minutes per client.
The idea is get as many quality photos taken in the shortest amount of time.
And then up sell, up sell, up sell.
The key ingredients here are speed, quality and quantity.
The more sessions you book the more energy you create, as the energy in the room increases so will the enthusiasm, (it's contagious); and of course if you've done your job well chances are good that participants will naturally desire to purchase more photos and that's where you'll really make money.
The idea is simple: provide one great image for free; this allows your client to sample working with you, next provide your new client even more great images for a nominal price, perhaps another Facebook profile pic or physical print.
This is where you ratchet up your earning potential.
But the benefits don't stop there, no, the the best part is you now have a whole batch of new relationships eagerly spreading the word about you! Sounds like a good deal to me.
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