Fitness Marketing 101: How to Get New Clients
In this day and age, finding new clients is the most challenging part of managing a business, but it can also be really exciting when you find a method that works. When you begin a marketing campaign, you need to plan to use a few techniques so that you can master those before you add new ones.
Preferably, you should start with a few online and a few offline strategies, but don't overload yourself. If you find that one strategy is working particularly well, devote more time to it and stick with it. That doesn't mean give up on all of your other strategies because they might pay off in the future, but ultimately, you're going to want to put the most time and effort into the ones that are getting you new prospects.
Online Fitness Marketing Strategies
Search engine optimization, PPC ads, social media marketing, article marketing, and e-mail marketing are all great online fitness marketing strategies that you can use.
Search engine optimization – The content on your website and your site's design determine how well you rank with the search engines. In fitness marketing, it is important to make sure that your content is optimized so that you can rank higher and create a steady stream of search engine traffic.
PPC ads – This is another way to accomplish basically the same thing as search engine optimization, only you will have to pay for the ads to be placed at the top of Google or Bing.
Social Media Marketing – Social media is a great (free) tool that you can use to connect with and interact with other people that might be interested in what you have to offer. YouTube, Twitter, Facebook, and others can all be used to help you get the word out about your business.
Article marketing – Once you have a website, you may want to use article marketing to develop links back to your site. You can create valuable content and submit it to article directories with a link back to your site and a little bit of information about it.
E-mail marketing – If you have something free to offer, you have a very simple way of generating an e-mail list that you can send promotional offers to on a regular basis. E-mail marketing is extremely effective, and once you create a subscriber list, you will have a stream of people that you can directly market your services to.
Offline Fitness Marketing Strategies
Print ads in a publication like the newspaper, TV spots, radio spots, billboards, and direct mailings are all effective offline strategies that you can use in your fitness marketing campaign. If you place a few ads in the newspaper and get a spot on your local radio station, you can see how well these particular channels work for you so that you can develop a marketing strategy that is very effective in the future. Offline fitness marketing may be more expensive, but it can be very effective to help get the message out to your prospects.
Preferably, you should start with a few online and a few offline strategies, but don't overload yourself. If you find that one strategy is working particularly well, devote more time to it and stick with it. That doesn't mean give up on all of your other strategies because they might pay off in the future, but ultimately, you're going to want to put the most time and effort into the ones that are getting you new prospects.
Online Fitness Marketing Strategies
Search engine optimization, PPC ads, social media marketing, article marketing, and e-mail marketing are all great online fitness marketing strategies that you can use.
Search engine optimization – The content on your website and your site's design determine how well you rank with the search engines. In fitness marketing, it is important to make sure that your content is optimized so that you can rank higher and create a steady stream of search engine traffic.
PPC ads – This is another way to accomplish basically the same thing as search engine optimization, only you will have to pay for the ads to be placed at the top of Google or Bing.
Social Media Marketing – Social media is a great (free) tool that you can use to connect with and interact with other people that might be interested in what you have to offer. YouTube, Twitter, Facebook, and others can all be used to help you get the word out about your business.
Article marketing – Once you have a website, you may want to use article marketing to develop links back to your site. You can create valuable content and submit it to article directories with a link back to your site and a little bit of information about it.
E-mail marketing – If you have something free to offer, you have a very simple way of generating an e-mail list that you can send promotional offers to on a regular basis. E-mail marketing is extremely effective, and once you create a subscriber list, you will have a stream of people that you can directly market your services to.
Offline Fitness Marketing Strategies
Print ads in a publication like the newspaper, TV spots, radio spots, billboards, and direct mailings are all effective offline strategies that you can use in your fitness marketing campaign. If you place a few ads in the newspaper and get a spot on your local radio station, you can see how well these particular channels work for you so that you can develop a marketing strategy that is very effective in the future. Offline fitness marketing may be more expensive, but it can be very effective to help get the message out to your prospects.
Source...