Email marketing is widely used by companies because it is less expensive and promotes products easily whether it's your sponsor products and services or your own.
It is considered powerful and effective way of marketing.
To start an email marketing,you need opt in list by offering a free newsletter to your website visitors.
To create an opt in list,your website requires subscription box which gathers your visitors name and email address.
You can make a double opt in where subscriber must confirm their subscription before they join your list.
Once you build a good sized list,place your product small ads in there so that you can buy through this or you may try to tell them about new products and services.
Types of email marketing: 1.
Newsletter(free) :Place couple of ads in newsletter.
2.
Info please mailer :It can help you close many sales.
Place link on your website,so that readers click on it to get more info.
The mailer will be a sequence of emails that give more information about the product and a call to action at the end.
These are very effective in closing sales and getting the click through to your sponsor site.
3.
Special announcement :Send entire list of new products,tools and opportunity that will meet demands of your visitors.
Tools you need: An auto responder Email signature file Can Spam Act: It is very significant to follow Can Spam Act when sending email.
Always provide your name, company name and physical address at the bottom of your email.
It is very important to provide an opt-out link at the end of your email.
Spam Filters: Always Spam check your email messages before you send them out.
Spam filters avoid spam emails to get into the visitors email box.
Email marketing is instant and easy to track.
In addition, emails arrive in a few seconds or minutes and over half of Internet users check or send email everyday, which makes email marketing very effective.