I just got a new pair of glasses.
My old prescription just wasn't strong enough so now I've got a more powerful set.
Of course, you know I had to pimp out the frames.
Hey, that is just how I roll.
Now the ladies are on me like white on rice.
But the bad thing is that with my new glasses I can see my girlfriend A LOT better.
Let's just say that the glasses aren't the only thing that is going to get upgraded.
Anyhow, I have a great new technique that is going to get you more responses to your mailings.
Check this out.
Typical newbies in this game send out their head shots, comp cards and or reels hoping to get a producer or agent's attention.
But that's exactly what you shouldn't do!! In fact, it is the worst thing you can do.
Look, sending out your material in one mass mailing is akin to throwing your money out the window.
So instead of doing that just give it to me (just kidding).
The problem with that old technique is that there is no motivation for that producer or agent to take action.
Whether you realize it or not everyday they get bombarded with material.
You work is among THOUSANDS that they receive! But if you really want a guaranteed technique to get their attention so that they can call you, come to your event, or write you back then listen up.
So, are you ready for the secret that will get industry people calling you? Okay, here is what you do.
I call it "The Teaser".
Instead of sending out your material in one shot - break it up.
First, send out a very simple notice to spark their interest.
The notice can talk about the new project you are working on or the new script you are writing...
whatever.
The important thing that you must do is to hype it up BUT don't give them any details.
You want to do two things: build anticipation and suspense.
Next, send out another notice a week later giving some more details about the project.
But again, don't give out too much information.
Then, follow that up by sending them the actual comp card, head shot or reel for them to view.
See, by the time they get it you would have set it up so that they are not only expecting it but feverishly anticipating it with real interest.
Lastly,after you have sent them the actual material follow that up with one last notice which highlights the great experience you had working on the project.
This is just a reminder and recap of what they got.
The reason this technique works is what I can "frequency of message".
The more you hit them with the same message the more they retain it.
In direct sales it takes 7 exposures to a product or service before someone is willing to buy.
But frequency of message alone won't get their attention.
I know plenty of actors who send out their head shots to agents over, and over again, with no response.
That's because they lack the other two components of the equation.
Remember what they were? Anticipation and Suspense.
Without those ingredients, which are key by the way, everything else will fall short.
In any type of advertisement you want to build up hype and expectancy by spoon-feeding information but never giving too much away.
In short, it creates some mystery and desire in the person to know more.
Try this technique and watch the response.
I am sure you will be pleasantly surprised.
Well, I have to run now.
I have got to give my new ex-girlfriend her walking papers.
I thought she was a 10 but now with my new glasses I see she is just a 9.
5.
Sorry, Ron doesn't settle for less than perfection.
Later...