One of the first keys to getting lots of fans is to come up with a title that will excite people or that they will agree with without thinking about it.
When it comes to marketing online, this means that you need to find a title that has the following attributes:

• It's engaging and perhaps even a little outrageous or opinionated
• It's keyword rich (meaning that it contains your main keywords for that niche)
• It's specific to your market and the people you want to connect with
• It's funny or at least amusing (humour gets 'likes' like you wouldn't believe)

I've added the part about humour last because it's not essential, but it does help add an extra element of attraction to your page as people enjoy humour and will like to share that humour with the other fans as well as their friends.
In order to find a page title that checks the first three features listed above, you need to do your research.

1. First of all, choose a market and then look within that market for a niche or even micro-niche.
   As an example, you could start with the lifestyle market, then look into relationships then drill down to the people looking to date a specific type of person (uniform dating, religious dating, sugar daddy dating, that kind of thing).
   
2. Research that niche using tools like the Google Keyword Tool or Market Samurai.
   You're looking for 'Exact Match' keywords that get at least 500 searches per month on Google.
   
3. Choose a relatively 'long-tail' keyphrase (more than 4 words long) as there will be less competition for this when it comes to optimising your page (more on this later).
   
4. Look at other already successful pages that exist within your niche and see what their titles are.
   Don't copy them word-for-word but see if you can use the basic idea and make it better, more engaging or funnier.
   
5. Take your chosen keyphrase and integrate it into your title, giving it an engaging twist.
   For example, if we continue with the dating example, the keyphrase might be 'best place to find hot dates' so the page could be called 'Hotties of the World - The Best Place To Find Hot Dates On Facebook' (you'll be surprised what people will like).
   

Remember that there are currently over 500 million people on Facebook, so you're bound to find something that appeals to a group of say, 25,000 (remember, this is a tiny fraction of the total people using the great book of Face).
The next step is to set up the page with your catchy title.
If you're still lost for a catchy title, check out the magazines or products that cater to your niche and use their catchy headlines or sub-headlines as the title for your page, ensuring that you integrate your keywords with them.
Now the goal is to get your page up to 25 fans as quickly as possible.
Once you get to 25 fans, you can choose your own page address, meaning you can get facebook.
com/YourKeyphrase.
For example, I recently (3 days ago) set up a page for a new comedy show on the UK channel, Channel 4.
My keyphrase was the show's title and the name of the network so I got facebook.
com/CampusChannel4.
To get your own Fan Page URL, log into Facebook then type in facebook.
com/username into your address bar.
This will take you to the page where you can choose your own addresses for your personal profile and all your fan pages (assuming they have over 25 fans).
Get facebook.
com/YourKeyphrase (not the page title, just the keyphrase) and you'll start to see traffic from the search engines once the page starts to rank (which for long-tail phrases can be as fast as a day or so).