Any logo must be functional anytime and anywhere.
If it is not effective, it is merely a picture that fills a space.
Get it? An art piece that merely acts as a filler is irrelevant and with no sign of any creative ingenuity whatsoever.
A serious designer need not be a principled theoretician of lines, shapes, and colors or a highly educated art critic to be able to produce an effective art piece for a business.
A good eye for quality concepts and inspiration is all a designer should need to create a remarkable and successful output.
Good and appropriate designs are those that look extraordinary without being too over the top.
There have been a number of people who ignore the fact that simplicity, aside from being flexible and unforgettable, actually allows easy recognition and identification of a design.
The recall factor of a logo is as important as its simplicity.
One way to measure this is the ability of children to re-draw it.
This means that its image is retained on their minds because they remember it very clearly.
Good graphic arts are timeless because it can effectively stand the test of time-say, 10 years, 50 years, or even more.
It can still be useful even beyond the lifetime of the company founder, just like Steve Jobs and the famous visual representation of his company, Apple Inc.
Frequently changing the symbol from time to time is not a good sign.
This can be interpreted by the company's clients as a failure to build brand equity or captivate the audience and its target market as well.
Effective art pieces must be flexible.
It means it can work in various mediums and applications, whether it appears on a huge billboard, outdoor signage, uniforms, newspapers, web sites, stationeries, promotional products, and calling cards.
It should also be appealing whether it is in full color or monotone print.
Designing a corporate visual identity must be purpose-driven above anything else.
If you are an artist trying to create one for a real estate or a food company, you should know beforehand what fonts and color schemes to use.
Unfortunately, many firms operate without a visual identity.
Why is this so? Entrepreneurs say they don't have time to make one.
Some don't see the need to have one.
Here are some major reasons why a logo for small business is needed: First of all, companies need identity and recognition.
They need the visual representation that functions as a brand even when competing against long-time industry pioneers.
This way, creditors, bankers, investors, and customers can easily identify them.
Secondly, the art piece helps companies generate responses from their partners, clients, and the general public.
To put it more accurately, it should help develop positive emotions such as a sense of appreciation or feelings of attachment that will convince onlookers to try out their products and services.
In addition, it can serve as a passport to gain entry to better opportunities for market expansion.
Just like big companies, having a logo for small business is equally important.
In fact, starting entrepreneurs need it so badly more than big corporate moguls who have already built their name and fortune over the years.
Being a small business is not an excuse.