Video Production Costs - What"s the Real Deal and Outlay?
I don't have to tell you guys about the importance of video in your marketing strategy.
So if we are on the same wavelength you will attach some importance to video production costs.
But before we go into that let me tell you why video is very important now more than ever before.
It is a well know fact that we are now living in an information age and as you can imagine there is a disease floating around called "information overload".
As a result of this people are preprogramed to just scan articles and documents without actually fully reading them.
Now if you are trying to convey a message to get people to take action and they are not fully comprehending your copy "its going to be a long way down Mr Bond.
" Now with video its a different story.
Why? Because video entertains, inspires and compels the prospect to take action.
With video the prospect is using two sense organs to assimilate your message i.
e eyes and ears but with plain text copy they are only using one i.
e eyes.
So which medium do you think will get the most prospects interested? I will leave you to answer that question.
One more reason why video is the all rage is the fact that videos rank higher in the search engines than articles and blog posts.
Now when it comes to video production costs a lot of people will say that it is too expensive.
I say no its not.
To create videos you don't have to be a movie director or hire actors.
You can if you want to but its not a must.
When creating marketing videos for instance you don't even need to appear in the video.
All you need is a free account with the top video sites like Google Video or YouTube.
Then a Screen capture Software like Camtasia.
This is a little expensive if you are on a tight budget ($97).
Of course there are some free ones like Camstudio and Jing which do a great job.
You might need a webcam if you want to star in the video and you can get them for between $10-$30.
You will also need a headset with microphone at you can get them for $30.
You will also need a presentation powerpoint software which you should get free if you have windows installed on your computer.
That's it really.
Now if you want to really do a high budget video I suggest going to Google and typing Egghead Productions.
They are a high end video production company that can create virtual spokespersons for your site starting off at $599.
So if we are on the same wavelength you will attach some importance to video production costs.
But before we go into that let me tell you why video is very important now more than ever before.
It is a well know fact that we are now living in an information age and as you can imagine there is a disease floating around called "information overload".
As a result of this people are preprogramed to just scan articles and documents without actually fully reading them.
Now if you are trying to convey a message to get people to take action and they are not fully comprehending your copy "its going to be a long way down Mr Bond.
" Now with video its a different story.
Why? Because video entertains, inspires and compels the prospect to take action.
With video the prospect is using two sense organs to assimilate your message i.
e eyes and ears but with plain text copy they are only using one i.
e eyes.
So which medium do you think will get the most prospects interested? I will leave you to answer that question.
One more reason why video is the all rage is the fact that videos rank higher in the search engines than articles and blog posts.
Now when it comes to video production costs a lot of people will say that it is too expensive.
I say no its not.
To create videos you don't have to be a movie director or hire actors.
You can if you want to but its not a must.
When creating marketing videos for instance you don't even need to appear in the video.
All you need is a free account with the top video sites like Google Video or YouTube.
Then a Screen capture Software like Camtasia.
This is a little expensive if you are on a tight budget ($97).
Of course there are some free ones like Camstudio and Jing which do a great job.
You might need a webcam if you want to star in the video and you can get them for between $10-$30.
You will also need a headset with microphone at you can get them for $30.
You will also need a presentation powerpoint software which you should get free if you have windows installed on your computer.
That's it really.
Now if you want to really do a high budget video I suggest going to Google and typing Egghead Productions.
They are a high end video production company that can create virtual spokespersons for your site starting off at $599.
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