You must know the main reason why people are using the Internet.
If you're like the majority of the world population, then you will probably be using the Internet as a way to get information before you purchase certain products.
There is a high chance that they will come across your site if you are offering something that suits their need.
But you will have to make them feel comfortable to purchase the product or service from your website.
You have probably come across the term search engine optimization if you have spent more than a week promoting your website online.
It is actually a very simple process, but you will have to spend some time to keep up-to-date with the latest marketing strategy that are considered to be ethical and legitimate before you actually commit with the marketing strategy being proposed to you.
Stay away from blackhat SEO techniques if you want to be in business for a long term.
There's no point in achieving no.
1 spot for your targeted keywords, only to lose the ranking the very next day.
Writing articles and submitting them to article directories is one of the techniques that you can use in order to improve your website SERPs.
You must optimize them using the keyword that you are targeting to make your website search engine friendly and rank higher for your keyword terms.
But you will need to submit lots of articles to article directories on regular basis to make sure this method will work for you because you will have to compete with your competitor in terms of ranking and positioning.