Can Social Networking Sites Really Help You Market A CPA Firm?
I'm going to deem that you don't need or want a talk on the marketing value of CPA sites and the web. If you're reading this you most likely already use them. You may or may not, however, have already taken the next appropriate step and considered the advantages of social networking on sites like Facebook and Twitter. Exploiting these sites can entice new customers, but it requires forbearance and it can be quite tricky. Here are a few selected pragmatic approaches to help you determine what to concentrate on. The trick is erasing the stigma.
Most people look at social networking sites as playgrounds. A lot of people are making a lot of money on them, though, so this isn't necessarily the case all across the board. While there are already social "business" networks, like LinkedIn, dedicated to building resume details and professional networks, the others on the more "social" end can still work for you.
With Facebook and Twitter, scale is on your side. Last I checked Facebook has over 500 million users and Twitter has over 190 million. LinkedIn only has about 80 million users.
The numbers are also telling. Contrary to popular belief Facebook and Twitter are not dominated by teenagers. The 12-17 demographic only makes up about 11% of Twitter's market. In fact, Quancast has estimated that almost 40% of users are 35 or over. In short: there's a lot of money on these sites.
In my opinion if you're looking into promoting your business, it's usually better to go with Facebook than Twitter. Twitter has a larger base of business users, almost 6%, but only a small percentage report it as being effective. Facebook is better at targeting people's interests, or "likes". These can be used to target your efforts on users that are likely to respond.
Both services offer tools that will help you promote your business.
On Twitter, hashtags and searches with desktop and mobile-based clients like TweetDeck allow you to connect with others with like interests. To see how hastags work just do a twitter search for #CPA to tune into the conversation that CPAs are having. On Facebook, you can search groups to find some that suit your needs. You can find just about anything, from start-up businesses, to entrepreneurs, to just about every specific industry.
This article isn't comprehensive. There are lots of other ways you can use online social networking to build your firm. Just jump in. All it requires is putting yourself out there and doing a little old-fashioned networking. You won't regret it. There's no limit to the potetial contacts, and profits, to be had.
Most people look at social networking sites as playgrounds. A lot of people are making a lot of money on them, though, so this isn't necessarily the case all across the board. While there are already social "business" networks, like LinkedIn, dedicated to building resume details and professional networks, the others on the more "social" end can still work for you.
With Facebook and Twitter, scale is on your side. Last I checked Facebook has over 500 million users and Twitter has over 190 million. LinkedIn only has about 80 million users.
The numbers are also telling. Contrary to popular belief Facebook and Twitter are not dominated by teenagers. The 12-17 demographic only makes up about 11% of Twitter's market. In fact, Quancast has estimated that almost 40% of users are 35 or over. In short: there's a lot of money on these sites.
In my opinion if you're looking into promoting your business, it's usually better to go with Facebook than Twitter. Twitter has a larger base of business users, almost 6%, but only a small percentage report it as being effective. Facebook is better at targeting people's interests, or "likes". These can be used to target your efforts on users that are likely to respond.
Both services offer tools that will help you promote your business.
On Twitter, hashtags and searches with desktop and mobile-based clients like TweetDeck allow you to connect with others with like interests. To see how hastags work just do a twitter search for #CPA to tune into the conversation that CPAs are having. On Facebook, you can search groups to find some that suit your needs. You can find just about anything, from start-up businesses, to entrepreneurs, to just about every specific industry.
This article isn't comprehensive. There are lots of other ways you can use online social networking to build your firm. Just jump in. All it requires is putting yourself out there and doing a little old-fashioned networking. You won't regret it. There's no limit to the potetial contacts, and profits, to be had.
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